"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”