Meet The Ritual Shampoo & Conditioner

Our something special is finally here. The most effective ritual that is so good, it feels like luxury.

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This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficiency for gentle, pared-down formulas that prove less really is more for your hair.

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The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficiency for gentle, pared-down formulas that prove less really is more for your hair.

Shop Now
The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

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The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

Shop Now
The Accessories

Form and function matter. Each of our mindfully crafted accessories has an ideal balance of both.

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The Accessories

Form and function matter. Each of our mindfully crafted accessories has an ideal balance of both.

Shop Now

Top of Mind

Read interviews, musings, how-tos, love letters from us, and more on the blog.

"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”

@crownaffair