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The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag

The Towel

Rated 4.9 out of 5
Based on 437 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Volumizing Shampoo

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

Add three products to cart for 15% off with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 437 reviews
4.9
average rating 4.9 out of 5
Based on 437 reviews
  • 5 Stars
    421 Reviews
  • 4 Stars
    11 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
437 Reviews
Reviewed by Stephanie W.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Loving the Black Towel!!

What a perfect addition to my hair care regimen! Especially after a salon visit for color, the black towel is essential. The shape and design are truly genius. Not only is this towel incredibly absorbent, the elastic fastener assures a non-slip fit. Fabulous!

Stephanie W.

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Reviewed by Hannah K.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Amazing

I’ve been using the same hair towel for 15+ years and finally replaced it with this - what a difference! Maybe it’s simply because it’s new, but I think the size, material, and overall quality are well worth it.

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Reviewed by Lynn S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Won’t ever not have one!

I’ve been using a hair towel by one brand for close to 30 years. I have thicker hair and it really helped to reduce dry time. I hesitated to buy because the one I had worked just fine. Oh but I was wrong! This towel, despite being a lighter weight, absorbed so much more moisture than my other hair towel. And I love that it’s bigger and easy to wrap. The elastic makes keeping it up a breeze. My dry time was even more reduced, which I didn’t think was possible. Will never not have one!

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