The Ritual Shampoo

Lightweight, effective and clean, this is the only shampoo you need.

Rated 4.9 out of 5
Based on 98 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Coconut Surfactant System

Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. But the Ritual Shampoo is formulated differently. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.

02 Tsubaki Seed Oil

Tsubaki seed—also known as camellia seed—moisturizes and strengthens the hair shaft from the inside, preventing damage and making hair more flexible. Thanks to its lightweight, non-greasy nature, it’s the ultimate hydrating ingredient for all hair types.

Water/Aqua/Eau, Lauramidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Fragrance/Parfum, Camellia Japonica (Tsubaki) Seed Oil, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid

*Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.

How To: The Ritual Shampoo

Reviews & Questions

Rated 4.9 out of 5
Based on 98 reviews
4.9
average rating 4.9 out of 5
Based on 98 reviews
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99% of reviewers would recommend this product to a friend
Customer photos and videos
98 Reviews
Reviewed by Madelyn H.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

tried the mini and had to buy the full size!!

I tried out the shampoo as part of a mini kit and absolutely fell in love!! It's so gentle, yet very cleansing and has the amazing Crown Affair sent. This is now my go-to everyday shampoo!!

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Reviewed by Hayley M.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Silky, glossy, soft.

Was desperately hoping to just lightly appreciate this product. But I, in fact, love it. My now silky hair demands to be touched. Who am I to deny it.

I have "fine hair but a lot of it" says hairdressers and its prone to get oily. I am using the shampoo and conditioner every three days and it feels clean, and soft, and glossy. Less flyaways but does weigh hair down.

Although totally inoffensive, I would love a fragrance free version one day

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Reviewed by Martha
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Nice rich lather

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