The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 115 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 115 reviews
4.9
average rating 4.9 out of 5
Based on 115 reviews
  • 5 Stars
    105 Reviews
  • 4 Stars
    10 Reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
115 Reviews
Reviewed by TIFFANY
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Straight
Rated 5 out of 5
Review posted

THE. CROWN. AFFAIR.

Honestly, hands down this is by far the best shampoo and conditioner I have ever spent money on. This is my 3rd round of purchasing this and restocking before my current one runs out. If you are thinking of switching your hair care, I recommend this!!

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Reviewed by Chelsey C.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Im hooked!!

I am incredibly hooked on this shampoo and conditioner and cannot live without it. My hair finally feels weightless and full of volume. I noticed I don’t have to wash my hair as much as it really balances the natural oils in my scalp.

My only wish is that the scent is not as strong — I am not like most people as I historically only buy unscented products, which is a very small niche market in itself and understandable that it’s not worth the production for smaller brands!

With that said, the smell is not too artificial. It’s more natural and botanical. Very pretty smell. There was obviously a lot of love put into developing these everyday hair essentials and you can really tell. It’s worth it.

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Reviewed by Madeline M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

The Best

I will never get sick of this shampoo and conditioner. The smell is incredible and it gives my hair an amazing wash each and every time. It is gentle, but effective, and nourishes my dry-prone scalp. The smell alone makes my hair washing days feel luxurious.

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