The Ritual Shampoo & Conditioner
Pared down formulas for indulgently clean, healthy hair.
Good to know:
- Cruelty Free
The Ingredient Story
The Ingredient Story
The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.
The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.
There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.
How To: The Ritual Shampoo & Conditioner
Reviews & Questions
working great on my straight hair
I was recommended CA by my hairdresser and I love it! I have medium straight hair, and lots of it, so a good shampoo is necessary. I find that I get a lot of buildup with other products and CA is light yet deeply cleansing for my hairtype. (I still need a double-wash on some days.) I also find some shampoo/cond leave my already-straight hair pin-straight, taking out any semblance of waves or texture. As a low maintenance hair girl, I just want to wash, air dry, and go. This set keeps the texture/volume in with every wash, no other products needed. Bonus is the incredible scent - reminiscent of DG Light Blue but more subtle and earthy.
The best - you NEED it
I was previously using the Rahua hydrating shampoo/conditioner but it left my hair feeling heavy over time and my curls looked weighed down. I switched to Crown Affair and LET ME TELL YOU - I'll never go back. The smell is amazing and stays for days, my hair doesn't feel weighed down at all and feels softer to the touch. 10/10
wish i used these sooner!
My hair is so frizzy during the summer and these 2 products helped tame it. My hair is much more manageable and smells good too! excited to try the other products!
The Ritual Shampoo & Conditioner on You