The Ritual Shampoo

Lightweight, effective and clean, this is the only shampoo you need.

Rated 4.9 out of 5
Based on 117 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Coconut Surfactant System

Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. But the Ritual Shampoo is formulated differently. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.

02 Tsubaki Seed Oil

Tsubaki seed—also known as camellia seed—moisturizes and strengthens the hair shaft from the inside, preventing damage and making hair more flexible. Thanks to its lightweight, non-greasy nature, it’s the ultimate hydrating ingredient for all hair types.

Water/Aqua/Eau, Lauramidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Fragrance/Parfum, Camellia Japonica (Tsubaki) Seed Oil, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid

*Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.

How To: The Ritual Shampoo

Reviews & Questions

Rated 4.9 out of 5
Based on 117 reviews
4.9
average rating 4.9 out of 5
Based on 117 reviews
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97% of reviewers would recommend this product to a friend
Customer photos and videos
117 Reviews
Reviewed by Eva I.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Only shampoo i use!

I love this shampoo. It smells amazing but every time I use it I don't have to shampoo as often. It’s the best and it

feels super clean!

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Reviewed by Estelle M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Finally found the best shampoo

I’d never found a shampoo that lathers well and really cleans my hair while also keeping it smooth and voluminous until this one! It’s the best and worth every penny.

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Reviewed by Anne A.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Ritual shampoo

Love the shampoo. It cleanes without stripping my hair color. Along with Crown Affair conditioner, my hair is soft, controllable and no frizz. So happy I discovered Crown Affair. Telling all my friends

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