The Ritual Shampoo
Gentle, effective and clean, this is the only shampoo you need.
Good to know:
- Cruelty Free
- Pregnancy Safe
The Ingredient Story
The Ingredient Story
01 Coconut Surfactant System
Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. But the Ritual Shampoo is formulated differently. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.
02 Tsubaki Seed Oil
Tsubaki seed—also known as camellia seed—moisturizes and strengthens the hair shaft from the inside, preventing damage and making hair more flexible. Thanks to its lightweight, non-greasy nature, it’s the ultimate hydrating ingredient for all hair types.
Water/Aqua/Eau, Lauramidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Fragrance/Parfum, Camellia Japonica (Tsubaki) Seed Oil, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid.
How To: The Ritual Shampoo
Reviews & Questions
I love this shampoo! I've tried so many sulfate-free shampoos and they either leave my hair not clean enough or I use a volumizing one, and that just equates to frizzy and lackluster. This shampoo is great. It smells amazing, gives volume to my fine hair, and lathers super well. I think it's a new holy grail for me, and I'll be buying other products from the line! I've been using it for a couple of weeks and still have great results, so no initially great phase that tapers off. My one tip is to definitely lather, rinse, repeat. The second lather is the clincher for me and really gets my hair clean. I have fine, medium length hair but a TON of it so it gets weighed down super easily. This could have a litttttle bit more volume but the trade off of the shine and manageability I get with this is worth it.
This is the best shampoo I have ever used. It makes my hair soft, hydrated, and shiny! It also extends the life of my wash days - my hair has never looked so good! I also love the smell. It's invigorating and fresh! You need this in your life!
so grateful for this brand
Using this shampoo has been SO refreshing. After my first time using it, I knew I had to buy both the conditioner and the oil as well. When they say ritual- they aren’t kidding!!
The Ritual Shampoo on You