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The Towel
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The Towel
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The Towel
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The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 607 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

Complete Your Routine

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The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

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The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

Reviews

Rated 4.9 out of 5
Based on 607 reviews
4.9
average rating 4.9 out of 5
Based on 607 reviews
  • 5 Stars
    584 Reviews
  • 4 Stars
    15 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
607 Reviews
Reviewed by Mary a.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Towel review

Great product. Makes "towel time" pleasurable

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Reviewed by Sophia K.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Best ever!

Love my towel so much! You don’t know you need it until you have it and then no going back

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Reviewed by Ashley H.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Best hair towel

I have owned several different type of hair towels and this is the best. It doesn’t fall off your head!

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