You've watched countless videos sharing the latest hair care tips, but healthy hair starts with intentional care. By understanding your hair type, texture, density, porosity, and scalp, you can build a routine that helps your hair look and feel its best.

Consider this your guide to building a thoughtful hair care routine. From understanding your hair's unique characteristics to brushing gently, creating a balanced wash routine, replenishing moisture, and caring for your hair between wash days, each step helps support softer, stronger, healthier-looking hair over time.

1. Start by Understanding Your Hair

Understanding your hair's unique characteristics can help you choose the products and techniques that best support your routine.

Hair Type

Your hair type influences how much moisture and styling support it may need.

• Straight hair tends to become oily more quickly and can lose volume easily.

• Wavy hair benefits from lightweight hydration that enhances texture without weighing it down.

• Curly hair often requires consistent moisture and frizz control.

• Coily hair typically benefits from rich hydration, gentle handling, and protection against breakage.

Texture, Density, and Porosity

Beyond your hair type, texture, density, and porosity can help guide your routine. Texture refers to the thickness of each strand, density describes how much hair you have, and porosity determines how well your hair absorbs and retains moisture. Together, these characteristics can influence everything from the products you choose to how you cleanse, condition, and maintain moisture between wash days.

2. Brush and Detangle With Intention

No matter your hair type, brushing and detangling are important parts of a healthy hair care routine.

Brushing your hair before washing helps distribute natural oils throughout the hair, giving your strands their natural shine. It also helps remove product buildup that can weigh hair down or contribute to itchiness and flakes. A brush like The Brush No. 001 helps gently distribute oils from root to tip while supporting a thoughtful pre-wash ritual.

When detangling, start at the ends and work your way up. This helps minimize pulling and reduces the risk of breakage. The Comb No. 002 gently detangles strands with its wide, evenly spaced teeth.

A Note on Curls and Coils

For curls and coils, use a wide-tooth comb to gently detangle, as these hair types are more prone to tangling.

We recommend detangling in the shower while conditioner is still in your hair. The added slip allows strands to glide apart more easily while helping reduce tension and breakage.

3. Create a Healthy Wash Routine

Think of wash day as an opportunity to reset, replenish, and care for your hair.

A general guide for wash frequency:

• Curly or coily hair: One to two times per week

• Straight or fine hair: Two to three times per week

• Wavy hair: Every two to four days

No matter your hair type, choosing a shampoo that works with your hair's unique needs helps cleanse without stripping away essential moisture. Not sure which formula is right for you? Our Shampoo & Conditioner Quiz can help you find your best match.

Between wash days, The Dry Shampoo can help refresh the hair and extend time between washes, reducing the need to overwash.

Deep conditioning once a week helps replenish moisture and keeps hair soft and manageable. The Renewal Mask is designed to support this step in your routine.

Drying methods are equally important and are often overlooked. After deep conditioning, gently dry your hair with a microfiber towel, like The Towel, until it is damp. Using a microfiber towel helps minimize friction, reducing frizz and breakage.

While your hair is still damp, apply The Leave-In Conditioner to help seal in moisture and support softer, healthier-looking hair.

A Note on Moisture Retention

For curly and coily hair, moisture is a priority. We recommend deep conditioning twice a week to help maintain hydration and keep your style manageable.

If you have low-porosity hair that struggles to absorb moisture, follow with a cream like The Smoothing Air Dry Cream to provide an extra layer of hydration.

4. Nourish With Hair Oil

Using hair oil after deep conditioning helps nourish the hair and lock in moisture. This step is especially beneficial for high-porosity hair, which absorbs moisture easily but can lose it just as quickly.

The amount of oil you need depends on your hair's density and porosity. Apply a few drops of The Oil to damp hair, focusing on the mid-lengths and ends to help reduce frizz and support healthier-looking ends. If your scalp feels dry, massage a small amount into the scalp for added nourishment.

5. Care for Your Hair Beyond Wash Day

A healthy hair routine extends beyond wash day. The way you care for your hair between washes can help maintain hydration while minimizing dullness and breakage.

Keep heat styling to a minimum whenever possible, or always use a heat protectant before styling.

Avoid tight hairstyles that create unnecessary tension. Instead, choose softer accessories like The Scrunchie No. 001 or The Clips to help protect your hair throughout the day.

Small Rituals, Lasting Benefits

Healthy-looking hair starts with consistency and understanding your hair's individual needs. Once you understand your hair type, you can build a routine centered around gentle brushing, thoughtful cleansing, deep hydration, and mindful care between wash days.

Your healthy hair care routine does not need to be complicated. Small, intentional habits can help support healthier-looking hair over time. As you find the products and routine that work best for your hair, those rituals become second nature.

Build a ritual that feels sustainable, enjoyable, and unique to your hair, then enjoy the results.