Welcome to the world of Crown Affair.
Everything we make is created with you in mind. We formulate, design, and craft using the best ingredients, most experienced makers, and incredible scientists from around the world. Our products are clean and effective and our tools are made to last. Each works to restore your hair’s natural balance so it can look and feel its best all the time, and your routines can become something more: rooted in the joy of ritual.
For All Hair Types
Sulfate and Paraben Free
Clean, effective, and feels like a luxury.
We source the highest quality materials and ingredients for better haircare that works. Explore our formula heroes and learn about what makes them special.
Tsubaki Seed Oil
Deeply hydrating, lightweight oil that targets each of your strands from within while adding flexibility, strength, and moisture from the inside out.
This fruit is high in potassium, which encourages hair growth and increases its strength. Yuzu is also full of Vitamin C, an essential nutrient in collagen production, which maintains hair elasticity, smoothness, and fullness.
Coconut Surfactant System
Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.
Leaves your hair smelling as clean as on wash day and refreshes the way your hair feels overall.
Ethically-Sourced Boar Bristles
Ethically sourced, natural boar bristles exfoliate dead skin and loosen buildup for a cleaner clean—promoting blood flow to the scalp, and protecting your strands from breakage.
Plant-Based Cellulose Acetate
Our combs are handcrafted in Switzerland using 100% plant-based cellulose acetate for a non-plastic, highly durable tool that’s flexible on your strands.
The world’s best beauty experts love Crown Affair.
Our No List
Good haircare is part of your overall health and well being. Low quality, ineffective, and bad-for-you ingredients don’t belong. You’ll never find us using anything from this list in any of our formulas.
Shop Our Best Sellers
Turns out our favorites are everybody else’s favorites, too. These are our hero hydrators, deep nourishers, and ritual-enhancers.