Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Origami

Origami

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Rituals With... Katra Awad

Rituals With... Katra Awad

Art, design, and how she cares for those stunning curls. 

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Give Thanks

Give Thanks

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Rituals With... Sarah Solinger

Rituals With... Sarah Solinger

The LA-based interior designer shares her daily routine. 

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Between the Folds

Between the Folds

Meditating on the stillness between the folds.

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Good People: Alyssa Coscarelli

Good People: Alyssa Coscarelli

The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

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New Traditions

New Traditions

Out with the old, in with the new.

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Mindful Breathing

Mindful Breathing

Our favorite breathing techniques—and their many benefits.

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Rituals With... Alessandra Angelini

Rituals With... Alessandra Angelini

List making, meditating, and caring for hair from the inside out.

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Self-Soothing

Self-Soothing

 For when the going gets tough.

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Rituals with... Samantha Furno

Rituals with... Samantha Furno

Healthy hair, morning runs, and her low maintenance routine.

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Cold Showers

Cold Showers

Good for your body, mind, skin—and hair.

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Digital Boundaries

Digital Boundaries

It's time to start thinking about digital wellness. We have a few ideas...

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Introducing The Brush Collection

Introducing The Brush Collection

New essential handmade tools are here, designed specially for your ritual.

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Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

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Rituals with... Arden Norman

Rituals with... Arden Norman

Slowing down, painting, and perfecting the art of the air dry.

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Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

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Material to Know: Plant Based Acetate

Material to Know: Plant Based Acetate

What it is, how it's made, and why we use it.

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Ingredient to Know: <br>Tsubaki Seed Oil

Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

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Rituals with... Janice

Rituals with... Janice

Combing in the countryside, hanging with horses, and so much more.

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The Power of Scent

The Power of Scent

The science of how scent and memory are directly linked in our bodies.

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Rituals with... Morgan Lily

Rituals with... Morgan Lily

Hammock lounging, haircare, and exquisitely crafted homemade chai.

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Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

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Something is coming...

Something is coming...

Might want to make some room in your shower.

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The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

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On Rituals

On Rituals

Rituals ground us, help us practice discipline, and bring control in times of chaos. 

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Scalp Massage 101

Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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How to Relax

How to Relax

In case you forgot...

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Good People: Kinjil Mathur

Good People: Kinjil Mathur

Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.

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On Balance

On Balance

Whether it’s work, life, or caring for our hair, it’s all a constant balancing act.

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Make It Nice

Make It Nice

The benefits of positive affirmations on body and mind.

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Hi, Maintenance

Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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Rituals… Post-Wash

Rituals… Post-Wash

Give your hair some care when it needs it most.

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Something for Your Mind

Something for Your Mind

Let's talk meditation — sources, resources, and so much more.

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Meet the Scrunchies

Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

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Preventable Damage

Preventable Damage

90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

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Rituals with... Dianna Cohen

Rituals with... Dianna Cohen

Our Founder and CEO shares her haircare ritual—and the most up-to-date tips from her infamous Google doc.

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Telogen Effluvium

Telogen Effluvium

A deep dive into the second most common form of hair loss. 

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Good People: Kyle Kellogg

Good People: Kyle Kellogg

On her morning routine, the cure for a dry scalp, and finding inspiration everywhere.

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Rest, Reset, and Recharge

Rest, Reset, and Recharge

The importance of sleep on memory, learning, and overall well-being.

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Violet Grey Approved

Violet Grey Approved

Introducing three limited edition versions of our signature comb, exclusively at Violet Grey.

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#BuyBlack

#BuyBlack

21% of Black-owned businesses don't think they'll survive the pandemic. Let's do something to fix that.

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The Glossary

The Glossary

Everything you ever wanted to know about hair—but didn't know to ask.

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Take Your Time

Take Your Time

Reflecting on rituals, Bernini, and the ceremony of care.

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Photo by Emma Olswing

Do Try This at Home:
Daily Brushing

A simple daily act that can result
in radical longterm change.

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Treat Your Hair Like <br>You Would Treat a Plant

Treat Your Hair Like
You Would Treat a Plant

Trust us on this one.

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Good People: Maddie Sensibile

Good People: Maddie Sensibile

On hair in art, rituals, and getting her curls from her mom.

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Introducing Seedling, <br>Our New Mentorship Program

Introducing Seedling,
Our New Mentorship Program

Let's grow together.

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