Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Crown Affair’s simple hair care routine

    The Hair Care Routine for Beginners

    Looking for a hair care routine for beginners? Discover a simple hair care routine for healthy hair, from cleansing to styling and extending wash days.

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  • Crown Affair Texturizing Air Dry Mousse for air drying hair

    Can You Let Your Hair Air Dry with Mousse?

    Mousse has long been a styling staple, but traditional formulas can leave hair crunchy, sticky, or stiff, often making it feel like you need to wash it out right away....

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  • How To Use Dry Shampoo 

    How To Use Dry Shampoo 

    A step-by-step guide to your non-wash-day hero.

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  • Top of Mind: The Big Clip by Crown Affair x Jennifer Fisher

    Top of Mind: The Big Clip by Crown Affair x Jennifer Fisher

    Some collaborations begin with a shared aesthetic, but the best ones begin with shared values: At Crown Affair, we believe the objects we return to every day should feel as...

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  • Top of Mind: How to Fall in Love With Your Air-Dry

    Top of Mind: How to Fall in Love With Your Air-Dry

    At Crown Affair, everything we make is a love letter to hair written through rituals, patience, and the belief that caring for it should feel as thoughtful as it is...

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  • Top of Mind: Meet The Smoothing Air Dry Cream

    Top of Mind: Meet The Smoothing Air Dry Cream

    We love air-drying for what it gives us back: a few extra minutes in the morning, space to move slowly, time to take care of everything else on your list. 

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  • Top of Mind: Crown Affair x Anastasio Home

    Top of Mind: Crown Affair x Anastasio Home

    This collaboration grew from a shared philosophy: that beauty lives in the details, and that what you touch daily has the power to shape how you move through the day.

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  • Top of Mind: Put On Me Time

    Top of Mind: Put On Me Time

    Crown Affair x Hill House Home Rooted in Ritual Crown Affair has always been about elevating the everyday—inviting ritual and refinement into the most emotional moment of our day: caring...

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  • Top of Mind: The Beauty of Repair

    Top of Mind: The Beauty of Repair

    The beauty of repair while you dream is that it carries you through the in-between season with hair that feels nourished every step of the way. 

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  • Top of Mind: End-of-Summer Hair Rituals

    Top of Mind: End-of-Summer Hair Rituals

    End-of-Summer Hair Rituals: Hydrate, Repair, and Extend Your Wash Day.

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  • Top of Mind: The No-Frizz Air Dry

    Top of Mind: The No-Frizz Air Dry

    We believe all hair is designed to Air Dry with ease, it’s just about choosing the right products and tools that support hydration, smoothness, and definition.

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  • Top of Mind: How To Air Dry This Summer

    Top of Mind: How To Air Dry This Summer

    The Summer Air Dry Quiz, a personalized, results-driven way to unlock your best Air Dry Ritual yet.   

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  • Top of Mind: Scent As Memory

    Top of Mind: Scent As Memory

    This Mother’s Day, we’re celebrating that subtle intimacy with a scented set made to share: The Mother’s Day Bundle.

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  • Top of Mind: Ă©liou x Crown Affair

    Top of Mind: éliou x Crown Affair

    We believe collaboration means more than combining aesthetics—it’s about working with creative friends who share our values. In that spirit, we are proud to introduce our collaboration with éliou, the...

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  • Top of Mind: The The Art Of Clean Haircare

    Top of Mind: The The Art Of Clean Haircare

    By choosing thoughtfully formulated, high-performing products, we’re setting a new standard in haircare that prioritizes both performance and well-being.

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  • Top of Mind: The Dry Shampoo Campaign

    Top of Mind: The Dry Shampoo Campaign

    Time is the invisible thread woven throughout everything we create. So when it came time to tell the story of the Dry Shampoo—we knew we had to talk about time.

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  • Top Of Mind: Hair is a Fiber

    Top Of Mind: Hair is a Fiber

    When you start to see your hair as a fiber rather than just something to style or manage, everything shifts. 

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  • Air Dry January: Embrace Your Natural Texture

    Air Dry January: Embrace Your Natural Texture

    Lean into the art of air drying—and let your natural hair shine.

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  • Good People: Leigh Plessner

    Good People: Leigh Plessner

    Catbird’s Creative Director on dollar-store headbands and going silver.

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  • Good People: Kelsey Lim

    The creator behind Abel Objects shares the process behind her sterling silver Crown Affair comb.

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  • A Conversation With Carly Kuhn

    The artist and illustrator behind our holiday packaging.

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  • Dianna's Favorite Things

    Dianna's Favorite Things

    Our founder and CEO shares everything she's loving (and gifting) this holiday season.

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  • This is Crown Affair

    This is Crown Affair

    Let us reintroduce ourselves.

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  • Good People: Doria Santlofer

    Good People: Doria Santlofer

    The stylist and co-founder of Rosette NYC reminds us to embrace the feeling of childhood, as she navigates raising her own child and running her own business.

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  • Meet: The Calming Scalp Serum

    Meet: The Calming Scalp Serum

    Our newest formula is finally here. Here’s why a calm scalp is a healthy one.

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  • Good People: Bridgette Hill

    Good People: Bridgette Hill

    Meet The Scalp Therapist—the Miami-based trichologist talks love and loss, finding mindfulness in her everyday, and how her personal experience with alopecia led her to study the scalp.

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  • Scalp Health is Hair Health

    Scalp Health is Hair Health

    For comfort you can see—how scalp care visibly affects your overall hair health.

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  • On Forming Healthy Habits

    On Forming Healthy Habits

    Here’s how to create good habits when it comes to haircare—and make sure they stick.

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  • Introducing: The Hair Quiz

    Introducing: The Hair Quiz

    Your personalized guide to haircare—with a few questions, we’ll make your hair goals come true.

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  • Ways To Air Dry

    Ways To Air Dry

    Lean into the art of air drying—and let your natural hair shine.

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  • How To Take Care Of Wavy Hair

    How To Take Care Of Wavy Hair

    The best way to maintain those soft, healthy, natural waves.

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  • The Mother’s Day Gift Guide

    The Mother’s Day Gift Guide

    Some gift inspo for the women we love. 

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  • Good People: Eva Alt

    Good People: Eva Alt

    We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.

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  • Your Haircare Toolkit

    Your Haircare Toolkit

    Everything you’ll need for the perfect air dry—from combs to scrunchies. 

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  • How To Give Your Hair Volume

    How To Give Your Hair Volume

    Wanting a little extra volume? Here’s how to achieve it—the healthy way.

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  • The Importance Of A Weekly Treatment

    The Importance Of A Weekly Treatment

    You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

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  • How to Build a Haircare Routine

    How to Build a Haircare Routine

    Trust us, this is what we do best—we broke it down for you.

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  • Good People: Kathleen Sorbara

    Good People: Kathleen Sorbara

    The owner of Chickee’s Vintage on embracing gray hairs and the unknown.

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  • How To Deep Condition Hair

    How To Deep Condition Hair

    All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

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  • Our Product Philosophy

    Our Product Philosophy

    We pride ourselves on using fewer, better quality ingredients—and here’s why.

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  • How To Grow Out Your Hair

    How To Grow Out Your Hair

    Our tips on how to get those long, luscious locks—the healthy way.

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  • 5 Ways to Style

    5 Ways to Style

    Some styling inspo with our favorite product pairing—The Finishing Gel & The Brush No. 003. Here’s to playing around.

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  • How Our Combs & Clips Are Made

    How Our Combs & Clips Are Made

    Our highly durable combs are made with a plant-based cellulose acetate and crafted with the highest care by artisans in Switzerland.

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  • 5 Ways to Show Your Hair Extra Love

    5 Ways to Show Your Hair Extra Love

    In the spirit of Valentine’s Day, here’s our guide to giving your strands a little extra love this month.

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  • The Ultimate Finishing Touch

    The Ultimate Finishing Touch

    Get to know our first styling formula, The Finishing Gel, and learn about our styling philosophy at Crown Affair.

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  • Post Shower Rituals

    Post Shower Rituals

    What’s your post-shower routine?

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  • Three Years of Crown Affair

    Three Years of Crown Affair

    A note from our founder as we reflect on these past three years.

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  • Fewer But Better

    Fewer But Better

    A guide to paring down your haircare routine.

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