Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.

Good People: Eva Alt
We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.

How To Give Your Hair Volume
Wanting a little extra volume? Here’s how to achieve it—the healthy way.

The Importance Of A Weekly Treatment
You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

Good People: Kathleen Sorbara
The owner of Chickee’s Vintage on embracing gray hairs and the unknown.

How To Deep Condition Hair
All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

Our Product Philosophy
We pride ourselves on using fewer, better quality ingredients—and here’s why.

5 Ways to Style
Some styling inspo with our favorite product pairing—The Finishing Gel & The Brush No. 003. Here’s to playing around.

How Our Combs & Clips Are Made
Our highly durable combs are made with a plant-based cellulose acetate and crafted with the highest care by artisans in Switzerland.

5 Ways to Show Your Hair Extra Love
In the spirit of Valentine’s Day, here’s our guide to giving your strands a little extra love this month.

The Ultimate Finishing Touch
Get to know our first styling formula, The Finishing Gel, and learn about our styling philosophy at Crown Affair.

Good People: Madison Utendahl
"I spent years relaxing, straightening, dyeing... It wasn't until I understood that hating my hair was a product of a larger system, that I changed my understanding and view of it."

Our Year In Review
Reflecting on this past year, what we’ve accomplished, and how grateful we are to our community.

Good People: Ren von Hasseln
The artist behind Ren Ceramics and creator of our 8-piece collaboration talks hair, the many joys of life, and the process behind her exclusive Crown Affair collection.

Introducing Crown Affair x Ren Ceramics
Our founder shares some background on how this unique stoneware vessel collaboration came to be.

What’s Your Holiday Look?
We turned to our team for some inspo on how they’re dressing up (or down) for the holidays.

Notes For The Holiday
As Thanksgiving and the holidays approach, we’re taking a moment to practice gratitude.

Good People: Gaby Dalkin
The chef behind What’s Gaby Cooking shares her nightly haircare routine and her favorite one-bowl fall baking recipe.

The Ultimate Gift Guide
From a favorite meditation journal to a watercoloring session, here’s everything our team is gifting—or asking for—this season.

Good People: Chloe Hayward
Multi-talented creative Chloe Hayward shares how her various career paths intertwine, her experience after making the move from New York City to Los Angeles, what self-care and beauty rituals mean to her, and how to practice living in the moment.

Build Your Ritual: The Guide
Cater to your individual haircare needs with a customized product bundle.