Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
Build Your Ritual: The Guide
Cater to your individual haircare needs with a customized product bundle.
Rituals With...Melissa Marsella
The LA-based illustrator on the importance of community, the game-changing nature of The Cleansing Scrub, and how she found time for the life she really wanted.
Rituals with... Dianna Cohen: Spring 2022 Edition
Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.
Good People: Kim Johnson
Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.
Rituals With... Lissie Chappell
On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.
Good People: Teddi Cranford
We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.
Good People: Djuna Bel
The LA-based stylist on never leaving home without SPF and how she takes time for herself.
Good People: Akili King
The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner.