Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Tsubaki Hair Oil: Benefits & How to Use

    Tsubaki Hair Oil: Benefits & How to Use

    A heritage ingredient, kept simple. Tsubaki hair oil has shaped Japanese hair rituals for centuries, softening and tending to every strand.

    Read More

  • The Hair Care Routine For Fine Hair

    The Hair Care Routine For Fine Hair

    A simple hair care routine for fine hair. Lighter products, considered application, and a routine that flexes around your own rhythm.

    Read More

  • How to Use Hair Oil

    How to Use Hair Oil

    There is a version of your hair that feels settled. Soft, but not weighed down. Polished, but not coated. Hair oil, used with intention, is often the step that gets...

    Read More

  • You Deserve Better

    You Deserve Better

    Thoughtful formulas. Beautiful tools. Objects that earn a permanent place in your routine. Craftsmanship lives in the details.

    Read More

  • Scalp Care Routine: How to Take Care of Your Scalp

    Scalp Care Routine: How to Take Care of Your Scalp

    Scalp care starts at the root. Learn how to take care of your scalp with a simple ritual that supports balanced, healthy hair.

    Read More

  • Everything Is Better In Mini: Travel Hair Care Products

    Everything Is Better In Mini: Travel Hair Care Products

    Travel hair care products designed to keep your ritual intact wherever you go.

    Read More

  • Crown Affair non-aerosol dry shampoo travel-size

    Meet The Travel Dry Shampoo

    Meet your new dry shampoo for travel. Crown Affair’s non-aerosol, travel-size dry shampoo powder refreshes roots with a soft, weightless finish, extending your wash day with intention wherever you go.

    Read More

  • The Crown Affair x U Beauty On-The-Go Duo

    The Crown Affair x U Beauty On-The-Go Duo

    A small touch-up can restore a sense of polish and intention, reminding you that feeling put together doesn’t have to mean starting over. That shared philosophy is what brought Crown...

    Read More

  • The Hair Care Routine for Beginners

    The Hair Care Routine for Beginners

    Looking for a hair care routine for beginners? Discover a simple hair care routine for healthy hair, from cleansing to styling and extending wash days.

    Read More

  • Can You Let Your Hair Air Dry with Mousse?

    Can You Let Your Hair Air Dry with Mousse?

    Mousse has long been a styling staple, but traditional formulas can leave hair crunchy, sticky, or stiff, often making it feel like you need to wash it out right away....

    Read More

  • How To Use Dry Shampoo 

    How To Use Dry Shampoo 

    A step-by-step guide to your non-wash-day hero.

    Read More

  • Top of Mind: The Big Clip by Crown Affair x Jennifer Fisher

    Top of Mind: The Big Clip by Crown Affair x Jennifer Fisher

    Some collaborations begin with a shared aesthetic, but the best ones begin with shared values: At Crown Affair, we believe the objects we return to every day should feel as...

    Read More

  • Top of Mind: How to Fall in Love With Your Air-Dry

    Top of Mind: How to Fall in Love With Your Air-Dry

    At Crown Affair, everything we make is a love letter to hair written through rituals, patience, and the belief that caring for it should feel as thoughtful as it is...

    Read More

  • Top of Mind: Meet The Smoothing Air Dry Cream

    Top of Mind: Meet The Smoothing Air Dry Cream

    We love air-drying for what it gives us back: a few extra minutes in the morning, space to move slowly, time to take care of everything else on your list. 

    Read More

  • Top of Mind: Crown Affair x Anastasio Home

    Top of Mind: Crown Affair x Anastasio Home

    This collaboration grew from a shared philosophy: that beauty lives in the details, and that what you touch daily has the power to shape how you move through the day.

    Read More

  • Top of Mind: Put On Me Time

    Top of Mind: Put On Me Time

    Crown Affair x Hill House Home Rooted in Ritual Crown Affair has always been about elevating the everyday—inviting ritual and refinement into the most emotional moment of our day: caring...

    Read More

  • Top of Mind: The Beauty of Repair

    Top of Mind: The Beauty of Repair

    The beauty of repair while you dream is that it carries you through the in-between season with hair that feels nourished every step of the way. 

    Read More

  • Top of Mind: End-of-Summer Hair Rituals

    Top of Mind: End-of-Summer Hair Rituals

    End-of-Summer Hair Rituals: Hydrate, Repair, and Extend Your Wash Day.

    Read More

  • Top of Mind: The No-Frizz Air Dry

    Top of Mind: The No-Frizz Air Dry

    We believe all hair is designed to Air Dry with ease, it’s just about choosing the right products and tools that support hydration, smoothness, and definition.

    Read More

  • Top of Mind: How To Air Dry This Summer

    Top of Mind: How To Air Dry This Summer

    The Summer Air Dry Quiz, a personalized, results-driven way to unlock your best Air Dry Ritual yet.   

    Read More

  • Top of Mind: Scent As Memory

    Top of Mind: Scent As Memory

    This Mother’s Day, we’re celebrating that subtle intimacy with a scented set made to share: The Mother’s Day Bundle.

    Read More

  • Top of Mind: Ă©liou x Crown Affair

    Top of Mind: éliou x Crown Affair

    We believe collaboration means more than combining aesthetics—it’s about working with creative friends who share our values. In that spirit, we are proud to introduce our collaboration with éliou, the...

    Read More

  • Top of Mind: The The Art Of Clean Haircare

    Top of Mind: The The Art Of Clean Haircare

    By choosing thoughtfully formulated, high-performing products, we’re setting a new standard in haircare that prioritizes both performance and well-being.

    Read More

  • Top of Mind: The Dry Shampoo Campaign

    Top of Mind: The Dry Shampoo Campaign

    Time is the invisible thread woven throughout everything we create. So when it came time to tell the story of the Dry Shampoo—we knew we had to talk about time.

    Read More

  • Top Of Mind: Hair is a Fiber

    Top Of Mind: Hair is a Fiber

    When you start to see your hair as a fiber rather than just something to style or manage, everything shifts. 

    Read More

  • Air Dry January: Embrace Your Natural Texture

    Air Dry January: Embrace Your Natural Texture

    Lean into the art of air drying—and let your natural hair shine.

    Read More

  • Good People: Leigh Plessner

    Good People: Leigh Plessner

    Catbird’s Creative Director on dollar-store headbands and going silver.

    Read More

  • Good People: Kelsey Lim

    The creator behind Abel Objects shares the process behind her sterling silver Crown Affair comb.

    Read More

  • A Conversation With Carly Kuhn

    The artist and illustrator behind our holiday packaging.

    Read More

  • Dianna's Favorite Things

    Dianna's Favorite Things

    Our founder and CEO shares everything she's loving (and gifting) this holiday season.

    Read More

  • This is Crown Affair

    This is Crown Affair

    Let us reintroduce ourselves.

    Read More

  • Good People: Doria Santlofer

    Good People: Doria Santlofer

    The stylist and co-founder of Rosette NYC reminds us to embrace the feeling of childhood, as she navigates raising her own child and running her own business.

    Read More

  • Meet: The Calming Scalp Serum

    Meet: The Calming Scalp Serum

    Our newest formula is finally here. Here’s why a calm scalp is a healthy one.

    Read More

  • Good People: Bridgette Hill

    Good People: Bridgette Hill

    Meet The Scalp Therapist—the Miami-based trichologist talks love and loss, finding mindfulness in her everyday, and how her personal experience with alopecia led her to study the scalp.

    Read More

  • Scalp Health is Hair Health

    Scalp Health is Hair Health

    For comfort you can see—how scalp care visibly affects your overall hair health.

    Read More

  • On Forming Healthy Habits

    On Forming Healthy Habits

    Here’s how to create good habits when it comes to haircare—and make sure they stick.

    Read More

  • Introducing: The Hair Quiz

    Introducing: The Hair Quiz

    Your personalized guide to haircare—with a few questions, we’ll make your hair goals come true.

    Read More

  • Ways To Air Dry

    Ways To Air Dry

    Lean into the art of air drying—and let your natural hair shine.

    Read More

  • How To Take Care Of Wavy Hair

    How To Take Care Of Wavy Hair

    The best way to maintain those soft, healthy, natural waves.

    Read More

  • The Mother’s Day Gift Guide

    The Mother’s Day Gift Guide

    Some gift inspo for the women we love. 

    Read More

  • Good People: Eva Alt

    Good People: Eva Alt

    We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.

    Read More

  • Your Haircare Toolkit

    Your Haircare Toolkit

    Everything you’ll need for the perfect air dry—from combs to scrunchies. 

    Read More

  • How To Give Your Hair Volume

    How To Give Your Hair Volume

    Wanting a little extra volume? Here’s how to achieve it—the healthy way.

    Read More

  • The Importance Of A Weekly Treatment

    The Importance Of A Weekly Treatment

    You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

    Read More

  • How to Build a Haircare Routine

    How to Build a Haircare Routine

    Trust us, this is what we do best—we broke it down for you.

    Read More

  • Good People: Kathleen Sorbara

    Good People: Kathleen Sorbara

    The owner of Chickee’s Vintage on embracing gray hairs and the unknown.

    Read More

  • How To Deep Condition Hair

    How To Deep Condition Hair

    All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

    Read More

  • Our Product Philosophy

    Our Product Philosophy

    We pride ourselves on using fewer, better quality ingredients—and here’s why.

    Read More