Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Sun and Your Strands

    Sun and Your Strands

    How to care for summer hair.

    Read More

  • Rituals with... Dianna Cohen: Spring 2022 Edition

    Rituals with... Dianna Cohen: Spring 2022 Edition

    Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

    Read More

  • Complete Your Ritual

    Complete Your Ritual

    A step-by-step breakdown of the full set—available now.  

    Read More

  • Take Your Time: With Friends

    Take Your Time: With Friends

    How to make the most of being together.

    Read More

  • Good People: Kim Johnson

    Good People: Kim Johnson

    Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with...

    Read More

  • Rituals With... Lissie Chappell

    Rituals With... Lissie Chappell

    On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

    Read More

  • Good People: Teddi Cranford

    Good People: Teddi Cranford

    We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together...

    Read More

  • The Art of the Part

    The Art of the Part

    Finding your line. 

    Read More

  • All About Water

    All About Water

    Healthier strands are a drop away.

    Read More

  • Spring in Your Step

    Spring in Your Step

    More energy for the new season. 

    Read More

  • Ready For Spring

    Ready For Spring

    A checklist for the season. 

    Read More

  • Preservation First, Growth Second

    Preservation First, Growth Second

    How to keep your hair healthy, happy, and growing. 

    Read More

  • Wrap it Up

    Wrap it Up

    Why The Towel really matters. 

    Read More

  • Crown Affair x Sephora

    Crown Affair x Sephora

    Find us now at a Sephora near you.

    Read More

  • Good People: Djuna Bel

    Good People: Djuna Bel

    The LA-based stylist on never leaving home without SPF and how she takes time for herself.

    Read More

  • Time Well Spent

    Time Well Spent

    Relax through the rest of winter.

    Read More

  • Be Mine

    Be Mine

    A love letter to your crown. 

    Read More

  • On Our Formulation Philosophy

    On Our Formulation Philosophy

    From the woman behind it all. 

    Read More

  • Good People: Akili King

    Good People: Akili King

    The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner. 

    Read More

  • Meet The Leave-In Conditioner

    Meet The Leave-In Conditioner

    The ultimate do-it-all formula for touchable, hydrated hair.

    Read More

  • Hello to two!

    Hello to two!

    All thanks to you. A note from our founder. 

    Read More

  • When More is More

    When More is More

    Why hydration is key to healthy, great-looking hair. 

    Read More

  • Inside-Out Haircare

    Inside-Out Haircare

    A guide to wellness—and better hair as a result.

    Read More

  • The Time is Yours

    The Time is Yours

    What "ritual" really means. 

    Read More

  • To Rest and Relaxation

    To Rest and Relaxation

    An end-of-year note from our founder. 

    Read More

  • The Book Club

    The Book Club

    Team Crown Affair shares what they're reading over the holidays.

    Read More

  • Embracing Lightness

    Embracing Lightness

    How to keep your cool this season. 

    Read More

  • Meet Your Brush

    Meet Your Brush

    Our guide to the essential tool

    Read More

  • The Going-Out Ritual

    The Going-Out Ritual

    How to make the most of the time you spend before leaving the house. 

    Read More

  • Together in Community

    Together in Community

    Take time for each other

    Read More

  • In The Moment

    In The Moment

     How to be fully present

    Read More

  • Wander to Wonder

    Wander to Wonder

    Bringing childlike imagination back

    Read More

  • On Creativity

    On Creativity

    Four ways to help you become more creative

    Read More

  • Tuning In

    Tuning In

    Reflecting on your journey to healthier hair

    Read More

  • Rituals With... Tonya Papanikolov

    Rituals With... Tonya Papanikolov

    “My hair feels like a blanket of protective armor and is an extension of me and my aura.”

    Read More

  • Exploring Your Roots

    Exploring Your Roots

    How the past can guide your future.

    Read More

  • Wash Day, Reimagined

    Wash Day, Reimagined

    A whole new perspective on washing your hair. 

    Read More

  • Defining Clean Hair

    Defining Clean Hair

    What does clean hair really mean for you?

    Read More

  • Your Hair’s Potential

    Your Hair’s Potential

    What your hair is truly capable of. 

    Read More

  • Time As Currency

    Time As Currency

    Choosing how you spend your time

    Read More

  • Rituals With... Bobbi Brown

    Rituals With... Bobbi Brown

    “However your hair dries is how it should be.”

    Read More

  • With Intention

    With Intention

    Living less out of habit and more with intent

    Read More

  • Reconnecting with Nature

    Reconnecting with Nature

    The undeniable healing powers of nature.

    Read More

  • Good People: Carrie Barber

    Good People: Carrie Barber

    Meet Carrie Barber, the wildly talented Creative Director and Owner of MAKE Beauty

    Read More

  • On Hydration

    On Hydration

    The key to optimal health. 

    Read More

  • Rituals with...Tonya Smith

    Rituals with...Tonya Smith

    “As I’ve gotten older, I’ve learned to appreciate my hair way more."

    Read More

  • The Power of Play

    The Power of Play

    The best way to find more creativity and joy.

    Read More