Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
A guide to prioritizing your mental health with 5 questions.
Finding Your Air Dry
Good People: Bianca Valle
"My passions come from listening to my heart and honoring my essence. Through overcoming fear and learning to shed what others think of me, I am now able to listen to my insides and do whatever it takes to follow them."
Under the Sun
Your essential guide to summer.
Je Ne Sais Quoi
Form Follows Function
The essential trio: Rosie Huntington-Whiteley’s favorite hair care kit.
What inspires us most.
What Surrounds Us
You are what you are surrounded by
More Than a Towel
A better way to dry your hair
Good People: Shelcy & Christy
Embracing their natural hair, creating brands, and telling stories.
A love letter to all hair
Creating The Set
Our Love Language
How you receive and give love
Form, Function, Intention
A look back at our brand story.
Packed with purpose.
Rituals with... Morgan Wisted
“It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”
Approaching Dry Shampoo
MItzi Harris on developing The Dry Shampoo.
Dropping into the present moment
Coming Soon: Something New
We can’t wait to share this one with you.
Rituals with... Melissa Orons
Music that moves you, hair brushing at night, and silk scrunchies.
A deliberate yet easy decision
The power of your sense of smell
Brush Up On Brushing
Trust the Process
A guide to finding what works for you.
All Tangled Up
How to care for wet hair.
Rituals with... Diarrha N'Diaye-Mbaye
“My hair’s thickness and versatility remind me that I am limitless."
To The Touch
A guide on how to choose.
Protect Your Strands
Treat your hair like silk.
Good People: Melanie Masarin
“Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water), before popping into my garden to check on my plants - barefoot is a must. “
Through the Crown
The gateway to your higher self.
Rituals with... Kate Matthews
Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.
Your Hair's Canvas
A guide to scalp care.
A note from our founder for our (first!) birthday.
Where real magic happens.
You, But Better
Little enhancements for a better you.
Patience and nourishing from the inside out.
Look forward to washing your hair.
Rituals with... April & Conner
Brushing hair is their love language. (Us, too.)
Rituals, Not Resolutions
A new way to approach the new year.
Good People: Harling Ross
The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.
Turn your intentions into being.
Gifting with... Christina Grasso
Gifting comfy, quality moments.
Gifting with... Ashley Lennon
Gifting warm hugs from a distance.
Taking Time For Yourself
The most luxurious gift of all.
Gifting with... Elizabeth Kott
Gifting smells and comfort this season.