Better Hair Days Ahead

Create a ritual tailored to your hair or shop curated bundles of our most-loved
essentials—and save up to 20%.

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Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
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  • New!

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48
Crown Affair Microfiber Hair Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Overnight Repair Serum
  • Bestseller

The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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A Frizz-Free Air Dry

Our clinically proven formula smooths frizz, boosts hydration and shine, and delivers soft, flexible definition with up to 24-hour hold.

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The Air Dry Collection

Everything you need for your best air-dry.

The Smoothing Air Dry Cream
  • Bestseller

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

The Prime and Define Duo
  • Save With Bundles

The Prime and Define Duo

The essential prep step for a smoother, more defined air-dry.

The Curl Collection
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  • Save With Bundles

The Curl Collection

A complete ritual to hydrate, define, and lock in curls.

The Air Dry Cream Set
  • Save With Bundles

The Air Dry Cream Set

The foundation for a hydrated, polished air-dry that keeps its shape.

The Air Dry Mousse Set
  • Save With Bundles

The Air Dry Mousse Set

An air-dry ritual designed to deliver weightless volume and texture.

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

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