Tomorrow Begins Tonight

Discover the PM to AM ritual designed
to repair overnight, refresh by morning,
and save time where it matters most.

Shop The Ritual

The PM to AM Hair Ritual

The time you put in tonight becomes time you get back tomorrow. 

The PM to AM Duo
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The PM to AM Duo

A complete night-and-day ritual for healthier hair.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
The Overnight Repair Serum
  • Bestseller

The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48
TheBrush001-
  • Bestseller

The Brush No. 001

Nylon and boar bristle brush for a healthy scalp and strands.

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Cut Drying Time In Half

Our microfiber Towel absorbs water quickly while reducing frizz and breakage for a smoother, faster air dry.

Shop The Towel

Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
Crown Affair Microfiber Hair Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Smoothing Air Dry Cream
  • Bestseller

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

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