Meet the new routine and ritual for your hair.

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Meet the new routine and ritual for your hair.

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We're on a mission to make haircare a daily ritual.

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Our Philosophy

We believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of our products, so that together they form more than a routine: it’s a ritual. We’ve partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day.

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“The moment that I opened The Set — a bundle of products from new haircare brand Crown Affair — I knew that its take on beauty was different than most.”

"Crown Affair products are simply to be used post-shower and aimed to require little rigmarole: The Brush, The Comb, The Towel, and The Oil—were designed to keep things easy."

"Crown Affair is on a mission to empower customers by re-imagining their everyday beauty routine with accessible yet luxurious essentials.”