The Finishing Gel

A styling product unlike any you've used before. It disappears at your fingertips and blends seamlessly into strands for an instantly polished look. With a light, yet buildable hold that can be brushed out anytime—no wash necessary.

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This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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Build Your Ritual

Pick the three products and save 15% when you order them together in a custom bundle. It’s the perfect way to seamlessly incorporate new (or already loved) products into your routine, for your ideal ritual.

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Build Your Ritual

Pick the three products and save 15% when you order them together in a custom bundle. It’s the perfect way to seamlessly incorporate new (or already loved) products into your routine, for your ideal ritual.

Start Building
The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficacy for gentle, pared-down formulas that prove less really is more for your hair.

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The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficacy for gentle, pared-down formulas that prove less really is more for your hair.

Shop Now
The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

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The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

Shop Now

"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”

@crownaffair