NEW: Scrunchies

Give your hair a break from breakage. Introducing silk-satin scrunchies for less damage, more fun.

Shop The Scrunchie

NEW: Scrunchies

Give your hair a break from breakage. Introducing silk-satin scrunchies for less damage, more fun.

Shop The Scrunchie

Mindful care for healthier hair.

We’re a new kind of haircare brand that takes things slow, uses only the best materials, and handcrafts timeless tools to restore the health of your hair.

Break Free

Regular elastics can pull hair and cause breakage. Give your hair a break and go with 100% silk instead.

Shop Scrunchies

Break Free

Regular elastics can pull hair and cause breakage. Give your hair a break and go with 100% silk instead.

Shop Scrunchies

Quality tools, thoughtful formulations.

We’ve partnered with dedicated craftsmen and chemists around the world to create the best possible products worthy of your hair.

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“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“The moment that I opened The Set — a bundle of products from new haircare brand Crown Affair — I knew that its take on beauty was different than most.”

"Crown Affair products are simply to be used post-shower and aimed to require little rigmarole: The Brush, The Comb, The Towel, and The Oil—were designed to keep things easy."

"Crown Affair is on a mission to empower customers by re-imagining their everyday beauty routine with accessible yet luxurious essentials.”