Texture That Lasts

Create your summer look with
our styling suite.

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This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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Best Sellers

These are the essentials we can't live without.

Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

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Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

Start Bundling
Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

Start Bundling
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program

Top of Mind

Read interviews, musings, how-tos, love letters from us, and more on the blog.

"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”

@crownaffair