Boost Your Hydration

Mix The Radiance Oil into your ritual for
deeper hydration, smoother strands,
and added shine.

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Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48
Crown Affair Microfiber Hair Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Overnight Repair Serum
  • Bestseller

The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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Shinier, Smoother, Frizz-Free Strands

Prep, treat, style, boost, and protect strands with instant shine, 24-hour frizz control, and a weightless finish.

Shop The Radiance Oil

The Radiance Collection

Everything you need for frizz-free, radiant shine.

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  • New!

The Radiance Oil

A lightweight oil clinically proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from heat up to 450°F.

Add to Cart -  $28-$48
The Hydration Duo
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The Hydration Duo

A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.

The Wet Hair Duo
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  • Save With Bundles

The Wet Hair Duo

A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.

The Radiant Hydration Collection
  • Save With Bundles

The Radiant Hydration Collection

A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable hair.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

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