Introducing Crown Affair × ILIA

A limited-edition collection featuring
The Towel in Pink and an effortless out-the-door ritual.

Shop Now

Crown Affair x ILIA

A limited-edition collection designed to make getting ready the easy part, so there's more room for whatever comes next.

Crown Affair x Ilia The Towel in Pink
  • New!

Crown Affair x Ilia The Towel in Pink

A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.

Crown Affair x Ilia Out-the-Door Ritual
  • New!

Crown Affair x Ilia Out-the-Door Ritual

A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getting ready.

Crown Affair Microfiber Hair Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Standard | image normal alt tag
  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
The Smoothing Air Dry Cream
  • Bestseller

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

Shop Now
Shop Now

Better Together

Two brands, one shared belief: Getting ready shouldn’t take you away from the life you’re getting ready for.

Shop Crown Affair x ILIA

Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

Standard | image normal alt tag
  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
standard | image normal alt tag
  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48
Crown Affair Microfiber Hair Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

standard | image normal alt tag
  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Overnight Repair Serum
  • Bestseller

The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

@crownaffair