Welcome to Bordeaux

Four ritual favorites, reimagined in our rich, full-bodied color of the season

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The Holiday Collection

Give better hair this holiday season with limited-edition Bordeaux tools, exclusive sets, and our bestsellers for everyone on your list—including you.

The Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Clips
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The Clips

Handcrafted to hold hair in place without breakage.

The Bordeaux Collection

The Bordeaux Collection

A limited-edition ritual in Bordeaux, the rich, full-bodied color of the season.

The Mini Brush No. 001
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The Mini Brush No. 001

Our dual bristle boar and nylon brush in a purse-friendly size.

The Velvet Scrunchie

The Velvet Scrunchie

Our signature Scrunchie, reimagined in plush Bordeaux velvet exclusively for the holiday season.

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A Better Way to Gift

Each set brings together complementary essentials and limited-edition exclusives at a special value, ready for anyone on your list—including you.

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Shop Best Sellers

This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
The Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

Add to Cart -  $22-$38
The Smoothing Air Dry Cream
  • Bestseller

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $28-$48

Build Your Ritual

Pick your favorites and save up to 20%.

Build Your Ritual

Crown Affair on You

See our bestselling formulas and tools in action.

"Crown Affair elevates the experience to a sensorial, effective, and elegant accent in everyday lives, proposing one slow down for those few minutes to savor the moment"

"It’s true, the brand feels like your hair’s best friend as its formulas provide instant nourishment."

"Crown Affair was launched to emphasize the ritual of caring for hair, with clean ingredients, efficacious formulas, and handmade tools, making your routine feel like an indulgence instead of a chore."

"Not many brands exceed launch week goals by a triple-digit margin, but Crown Affair, founded by Dianna Cohen, has become queen of prestige hair care by doing just that."

Intentionally Easy

Let us guide you with The Hair Quiz. We'll identify your hair type, goals, and the ritual that will get you there.

The Hair Quiz

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