Look Forward to Wash Day

With clean formulas and the lingering scent of bergamot, yuzu, and lemongrass, The Ritual Shampoo & Conditioner make for your most indulgent shower experience yet.

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This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficiency for gentle, pared-down formulas that prove less really is more for your hair.

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The Formulas

Our formula philosophy combines the quality of luxury with the purity of efficiency for gentle, pared-down formulas that prove less really is more for your hair.

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The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

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The Tools

Our handcrafted tools are as timeless in their aesthetic as in what they can do for your hair. Based on tried and true designs—upgraded for a modern ritual—our combs, brushes, and other tools are minimally beautiful and built to live with you for a long time.

Shop Now
The Accessories

Form and function matter. Each of our mindfully crafted accessories has an ideal balance of both.

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The Accessories

Form and function matter. Each of our mindfully crafted accessories has an ideal balance of both.

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"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”

@crownaffair