Crown Affair makes your hair better, one ritual at a time. We create results-driven, clean formulas that feel good to use, and handcrafted tools that are modern heirlooms for daily care. To us, time is the ultimate form of luxury, and our products make more of it. With Crown Affair, your hair looks and feels like the best version of itself, so you do too.

“For me, haircare is a daily practice, a part of being well and caring for myself. But after years of conversations, I realized it was much more frustrating than relaxing for so many people in my life. So I decided to create a new kind of haircare brand—one with clean ingredients, effective formulations, and beautiful handmade tools you’ll look forward to using every day. Crown Affair is a love letter to those who seek to change their relationship with their hair, appreciate its natural beauty, and, most importantly, take care.”

— Dianna Cohen, Founder

Learn more about our formula philosophy, quality standards, and “no” list here.