Welcome to our universe.
When I started Crown Affair, I wanted to create high quality haircare rooted in ritual. For me, haircare is a daily practice, a part of being well and caring for myself. But after years of conversations, I realized it was much more frustrating than relaxing for so many people in my life. So I decided to create a new kind of haircare brand—one with clean ingredients, effective formulations, and beautiful handmade tools you’ll look forward to using every day. Crown Affair is a love letter to those who seek to change their relationship with their hair, appreciate its natural beauty, and, most importantly, take care.
— Dianna Cohen, Founder and CEO
Find your ritual.We work with the best craftsmen and chemists from around the world to create clean formulations and beautiful tools that transform your everyday routine into a true ritual. We handcraft our tools from carefully sourced materials like 100% plant-based acetate and natural beechwood, and design them to last a long time. Because we believe less is more, that buying better means buying less, and that we should only put things into the world when they’re truly essential. Take a look around and take your time. We’re so glad you’re here.
Grow with us.Giving back is in our DNA. We launched in January 2020 and one month later COVID-19 struck, drastically changing our world, economy, and the careers and livelihoods of so many. As an all-woman company founded by a CEO with an unconventional career path, we realized professional development was a way we could authentically and expertly give back, in addition to donating a portion of sales. Our mentorship program, Seedling, has since become a permanent initiative, connecting women in the early stages of their careers with female leaders in a variety of industries. Our next Seedling program begins this fall; you can learn more here.
Our no list.We see haircare as a piece of your overall well-being—a place bad ingredients don’t belong. Just like you’ll never hear us use words like “tame” or “fix” when it comes to your hair, you’ll never find us using these ingredients to care for it.