Welcome to our universe.
When I started Crown Affair, I wanted to create high quality haircare rooted in ritual. For me, haircare is a daily practice, a part of being well and caring for myself. But after years of conversations, I realized it was much more frustrating than relaxing for so many people in my life. So I decided to create a new kind of haircare brand—one with clean ingredients, effective formulations, and beautiful handmade tools you’ll look forward to using every day. Crown Affair is a love letter to those who seek to change their relationship with their hair, appreciate its natural beauty, and, most importantly, take care.
— Dianna Cohen, Founder and CEO