The Formulas

  • The Smoothing Air Dry Cream
    The Smoothing Air Dry Cream
    • New!

    The Smoothing Air Dry Cream

    A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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    • Bestseller

    The Texturizing Air Dry Mousse

    Crunch-free styling foam to enhance waves, add volume, and define curls.

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    The Leave-In Conditioner
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    • Bestseller

    The Leave-In Conditioner

    Weightless hydrating cream for damp or dry strands.

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    • Bestseller

    The Dry Shampoo

    Non-aerosol dry shampoo powder for scalp and strands.

  • The Overnight Repair Serum
    The Overnight Repair Serum
    • Bestseller

    The Overnight Repair Serum

    Clinically proven to strengthen, soften, and smooth strands. 

  • The Shampoo and Conditioner Bundle
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    • Bestseller

    The Shampoo and Conditioner Bundle

    Personalize Your Wash Day Duo.

    Add to Cart - $84 $75.60
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    The Hydrating Shampoo

    Hydrating cleanser for dry or damaged strands.

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    TheHydratingConditioner
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    The Hydrating Conditioner

    Moisturizing conditioner for thick, damaged, or dehydrated strands.

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    The Volumizing Shampoo

    Volumizing cleanser for fine, oily, or flat strands.

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    The Volumizing Conditioner

    Thickening conditioner for added bounce and strength.

  • The Dry Hair Duo
    The Dry Hair Duo
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    The Dry Hair Duo

    Our a.m. / p.m. hydration ritual.

  • TheOil
    TheOil

    The Oil

    Lightweight oil for smooth, hydrated strands.

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    The Renewal Mask

    A luxurious treatment for deep hydration.

  • The Cleansing Scrub
    The Cleansing Scrub

    The Cleansing Scrub

    A whipped scalp scrub to exfoliate and cleanse.

  • The Calming Scalp Serum
    The Calming Scalp Serum

    The Calming Scalp Serum

    A nutrient-rich, restorative serum to soothe the scalp.

  • The Finishing Gel
    The Finishing Gel

    The Finishing Gel

    Versatile gel-cream for buildable hold with a natural finish.

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    The Finishing Spray

    Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.

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    The Signature Scent

    A luxurious perfume for your strands.

  • The Best Seller Duo - leave in conditioner and the dry shampoo
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    The Best Seller Duo

    Our most loved formulas, bundled for you.

  • The Best Sell Trio - The Leave In Conditioner, Dy Shampoo, Texturizing Air Dry Mousse
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    The Best Seller Trio

    Our community's three favorite formulas.

  • The Prime and Define Duo
    The Prime and Define Duo
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    The Prime and Define Duo

    The essential prep step for a smoother, more defined air-dry.

  • The Curl Collection
    The Curl Collection
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    The Curl Collection

    A complete ritual to hydrate, define, and lock in curls.

  • The Air Dry Cream Set
    The Air Dry Cream Set
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    The Air Dry Cream Set

    The foundation for a hydrated, polished air-dry that keeps its shape.

  • The Air Dry Mousse Set
    The Air Dry Mousse Set
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    The Air Dry Mousse Set

    An air-dry ritual designed to deliver weightless volume and texture.

  • The Travel Bundle
    The Travel Bundle
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    The Travel Bundle

    Our TSA-friendly bestsellers, bundled.

  • Dianna's Signature Air Dry Collection - the towel, leave in conditioner, the texturizing air dry mousse, the clips
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    Dianna's Signature Air Dry Collection

    Our founder's ritual for an effortless Air Dry.

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  • Dianna's Nighttime Ritual
    Dianna's Nighttime Ritual
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    Dianna's Nighttime Ritual

    Our founder's nighttime ritual.

  • The Air Dry Trio
    The Air Dry Trio
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    The Air Dry Trio

    For smooth, textured, air-dried hair.

  • The Wash Care Trio
    The Wash Care Trio
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    The Wash Care Trio

    Cleanse, condition, dry without frizz.

  • The Air Dry Ritual Set
    The Air Dry Ritual Set
    • Holiday Exclusive

    The Air Dry Ritual Set

    Hydration, volume, and a touch of holiday. Limited edition.

  • The Hair Refresh Ritual Set
    The Hair Refresh Ritual Set
    • Holiday Exclusive

    The Hair Refresh Ritual Set

    Our bestselling, weightless refresh for wet or dry hair.

  • The Hydration To-Go Set
    The Hydration To-Go Set
    • Holiday Exclusive

    The Hydration To-Go Set

    Travel-size trio for silky, frizz-free strands.

  • The Volume To-Go Set
    The Volume To-Go Set
    • Holiday Exclusive

    The Volume To-Go Set

    Travel-size trio for added body and bounce.

  • The Mini Air Dry Set
    The Mini Air Dry Set

    The Mini Air Dry Set

    Our three bestsellers for hydrated and bouncy hair anywhere.