The Formulas

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    • The Smoothing Air Dry Cream
      The Smoothing Air Dry Cream

      The Smoothing Air Dry Cream

      A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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      • Bestseller

      The Texturizing Air Dry Mousse

      Crunch-free styling foam to enhance waves, add volume, and define curls.

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      The Leave-In Conditioner
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      • Bestseller

      The Leave-In Conditioner

      Weightless hydrating cream for damp or dry strands.

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      • Bestseller

      The Dry Shampoo

      Non-aerosol dry shampoo powder for scalp and strands.

    • The Overnight Repair Serum
      The Overnight Repair Serum
      • Bestseller

      The Overnight Repair Serum

      Clinically proven to strengthen, soften, and smooth strands. 

    • The Shampoo and Conditioner Bundle
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      • Bestseller

      The Shampoo and Conditioner Bundle

      Personalize Your Wash Day Duo.

      Add to Cart - $84 $75.60
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      The Hydrating Shampoo

      Hydrating cleanser for dry or damaged strands.

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      TheHydratingConditioner
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      The Hydrating Conditioner

      Moisturizing conditioner for thick, damaged, or dehydrated strands.

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      The Volumizing Shampoo

      Volumizing cleanser for fine, oily, or flat strands.

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      The Volumizing Conditioner

      Thickening conditioner for added bounce and strength.

    • The Dry Hair Duo
      The Dry Hair Duo
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      The Dry Hair Duo

      Our a.m. / p.m. hydration ritual.

    • TheOil
      TheOil

      The Oil

      Lightweight oil for smooth, hydrated strands.

    • TheRenewalMask-
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      The Renewal Mask

      A luxurious treatment for deep hydration.

    • The Cleansing Scrub
      The Cleansing Scrub

      The Cleansing Scrub

      A whipped scalp scrub to exfoliate and cleanse.

    • The Calming Scalp Serum
      The Calming Scalp Serum

      The Calming Scalp Serum

      A nutrient-rich, restorative serum to soothe the scalp.

    • The Finishing Gel
      The Finishing Gel

      The Finishing Gel

      Versatile gel-cream for buildable hold with a natural finish.

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      The Finishing Spray

      Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.

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      The Signature Scent

      A luxurious perfume for your strands.

    • The Best Seller Duo - leave in conditioner and the dry shampoo
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      The Best Seller Duo

      Our most loved formulas, bundled for you.

    • The Best Sell Trio - The Leave In Conditioner, Dy Shampoo, Texturizing Air Dry Mousse
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      The Best Seller Trio

      Our community's three favorite formulas.

    • The Prime and Define Duo
      The Prime and Define Duo
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      The Prime and Define Duo

      The essential prep step for a smoother, more defined air-dry.

    • The Curl Collection
      The Curl Collection
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      The Curl Collection

      A complete ritual to hydrate, define, and lock in curls.

    • The Air Dry Cream Set
      The Air Dry Cream Set
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      The Air Dry Cream Set

      The foundation for a hydrated, polished air-dry that keeps its shape.

    • The Air Dry Mousse Set
      The Air Dry Mousse Set
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      The Air Dry Mousse Set

      An air-dry ritual designed to deliver weightless volume and texture.

    • The Travel Bundle
      The Travel Bundle
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      The Travel Bundle

      Our TSA-friendly bestsellers, bundled.

    • Dianna's Signature Air Dry Collection - the towel, leave in conditioner, the texturizing air dry mousse, the clips
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      Dianna's Signature Air Dry Collection

      Our founder's ritual for an effortless Air Dry.

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    • Dianna's Nighttime Ritual
      Dianna's Nighttime Ritual
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      Dianna's Nighttime Ritual

      Our founder's nighttime ritual.

    • The Air Dry Trio
      The Air Dry Trio
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      The Air Dry Trio

      For smooth, textured, air-dried hair.

    • The Wash Care Trio
      The Wash Care Trio
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      The Wash Care Trio

      Cleanse, condition, dry without frizz.

    • The Air Dry Ritual Set
      The Air Dry Ritual Set
      • Holiday Exclusive

      The Air Dry Ritual Set

      Hydration, volume, and a touch of holiday. Limited edition.

    • The Hair Refresh Ritual Set
      The Hair Refresh Ritual Set
      • Holiday Exclusive

      The Hair Refresh Ritual Set

      Our bestselling, weightless refresh for wet or dry hair.

    • The Hydration To-Go Set
      The Hydration To-Go Set
      • Holiday Exclusive

      The Hydration To-Go Set

      Travel-size trio for silky, frizz-free strands.

    • The Volume To-Go Set
      The Volume To-Go Set
      • Holiday Exclusive

      The Volume To-Go Set

      Travel-size trio for added body and bounce.

    • The Mini Air Dry Set
      The Mini Air Dry Set

      The Mini Air Dry Set

      Our three bestsellers for hydrated and bouncy hair anywhere.