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Discover the best ritual for your hair goals.
Get personalized recommendations for your best air-dry.
Find the best wash-day ritual for your hair.
Discover the story behind Crown Affair.
Crafted with intention, backed by performance.
Tips, rituals, and guides worth saving.
Explore the complete collection for healthier hair.
Smooth, define, and style without compromise.
Everything you need for a better wash day.
Detangle, style, and protect with every brushstroke.
Refresh roots and stretch time between washes.
Strengthen strands with targeted care.
TSA-friendly essentials for healthy hair anywhere.
The finishing touches for every hair ritual.
Our newest formulas, tools, and essentials.
Customize a ritual for your hair and save up to 20%.
Save up to 20% on pre-curated routines for healthier hair.
Thoughtful sets for gifting—or keeping for yourself.
Non-aerosol dry shampoo powder for scalp and strands.
Weightless hydrating cream for damp or dry strands.
Microfiber waffle knit towel to protect strands and speed up drying.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Explore all of our most-loved essentials for healthier hair.
Our bestselling frizz-fighting essential.
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The Towel
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 003
Medium sized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Clips
Handcrafted to hold hair in place without breakage.
The Crewneck
Our signature cotton crewneck.
The Mini Tote
Our signature canvas mini tote.
The Case
So you can bring your ritual everywhere.
The Aperitivo Collection
A limited-edition collection of styling essentials and accessories curated for your best summer air dry.
The Travel Pouch
A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.
The Silk Pillowcase
100% Mulberry Silk. Adds shine while you sleep.
The Kabuki Brush
A perfectly sized brush for targeted, precise dry shampoo application.
The Brush Cleaner
A nylon-bristled tool to keep your brush as good as new.
The Gift Card
Give the gift of choice.
The Travel Bundle
Our TSA-friendly bestsellers, bundled. Travel-size hair essentials for cleaner, softer hair on the go.
The Hair Refresh Ritual Set
Our bestselling, weightless refresh for wet or dry hair.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Introduction Duo
More volume, less frizz, no heat.
The Wash Care Trio
Cleanse, condition, dry without frizz.
The Air Dry Trio
For smooth, textured, air-dried hair.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.
The Slick Back Trio
Craft the perfect slick back with ease.
Crown Affair x Ilia The Towel in Pink
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
