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Discover the best ritual for your hair goals.
Get personalized recommendations for your best air-dry.
Find the best wash-day ritual for your hair.
Discover the story behind Crown Affair.
Crafted with intention, backed by performance.
Tips, rituals, and guides worth saving.
Explore the complete collection for healthier hair.
Smooth, define, and style without compromise.
Everything you need for a better wash day.
Detangle, style, and protect with every brushstroke.
Refresh roots and stretch time between washes.
Strengthen strands with targeted care.
TSA-friendly essentials for healthy hair anywhere.
The finishing touches for every hair ritual.
Our newest formulas, tools, and essentials.
Customize a ritual for your hair and save up to 20%.
Save up to 20% on pre-curated routines for healthier hair.
Thoughtful sets for gifting—or keeping for yourself.
Non-aerosol dry shampoo powder for scalp and strands.
Weightless hydrating cream for damp or dry strands.
Microfiber waffle knit towel to protect strands and speed up drying.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Explore all of our most-loved essentials for healthier hair.
Thoughtfully curated, beautifully wrapped, and ready for everyone on your list—including you.
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The Towel
The Leave-In Conditioner
The Texturizing Air Dry Mousse
The Smoothing Air Dry Cream
A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.
The Clips
Handcrafted to hold hair in place without breakage.
The Radiance Oil
A lightweight oil clinically proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from heat up to 450°F.
The Comb No. 001
Handmade wide tooth comb for detangling anywhere.
The Comb No. 002
An in-shower, post-shower, all-day detangler.
The Finishing Gel
Versatile gel-cream for buildable hold with a natural finish.
The Finishing Spray
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 003
Medium sized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Brush No. 003
A boar bristle brush for fine strands or as a styling tool.
Crown Affair x Ilia The Towel in Pink
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
The Air Dry Trio
For smooth, textured, air-dried hair.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Slick Back Trio
Craft the perfect slick back with ease.
The Introduction Duo
More volume, less frizz, no heat.
The Air Dry Mousse Set
An air-dry ritual designed to deliver weightless volume and texture.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.
The Radiant Hydration Collection
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable hair.
The Wash Care Trio
Cleanse, condition, dry without frizz.
