The Towel

Clean
Cruelty Free
Vegan

Rated 4.9 out of 5

Based on 741 reviews

4.9

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we designed a waffle knit, microfiber hair towel in a patented shape with secure elastic to hold hair of all lengths and textures.

The microfiber material absorbs moisture in a gentle way, leading to less frizz as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you’d like.

Dimensions: 32” x 38”

How to Use

For straight or wavy hair:

Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair:

Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair:

Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions:

Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Designed for All Hair Types

This patented microfiber hair towel features a smaller-than-bath-towel shape with an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

What are the benefits of using a microfiber hair towel after showering?

How do microfiber hair towels prevent frizz and reduce drying time?

How big is The Towel? Can it be used for all hair lengths?

How long do you keep your hair in a microfiber towel?

Reviews

Rated 4.9 out of 5

Based on 741 reviews

4.9

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average rating 4.9 out of 5

Based on 741 reviews

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99% of reviewers would recommend this product to a friend

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741 Reviews

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Reviewed by Michelle R.

Verified Buyer

Reviewing
The Towel

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

OK, my sister was right!! ⭐️

My sister told me about this towel for literally a year before I tried it. I was like, whatever, I already have a microfiber thing, I’m good. Then she visited, made me try hers the day she arrived, and… I was wrong. So wrong!
I have a LOT of REALLY long hair that can take a whole day to air dry, and this thing cuts my drying time down dramatically. 10-15 minutes wrapped up and my hair is ready for air drying or blow drying. It’s thin in the best way, so easy to use, and leaves zero frizz.
I’m now like a promoter of the towel, bought one for my tween daughter, one for my mom, one for my MIL, and it’s become my go-to gift for friends. Everyone thinks “it’s just a towel” until they try it. It is NOT just a towel, so stop overthinking it and get one!!

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Reviewed by Erika S.

Verified Buyer

Reviewing
The Towel

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

LOVE

This is so thin and perfect to dry the hair or just keep it out of the way for a quick shower not washing your hair.

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Reviewed by Elizabeth B.

Verified Buyer

Reviewing
The Towel

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Loving it

I was very nervous to buy a $60 towel. I have androgenetic alopecia so I am looking to protect my hair as much as possible. I don’t feel this one pulls my hair. I definitely feel it decreases my air dry or blow drying time. My hair looks best when I blow dry. I have long fine straight hair. I am very impressed at how well it stays in place in my head. I did receive the towel with black dirty spots on it. I reached out to customer service and was quickly sent a replacement. I appreciate the bundles offered but wish the silk hair ties and the towel were offered as a bundle. I did not need 3 products to be eligible for that bundle.

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Our Story

Build Your Ritual

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For straight or wavy hair:

For curly hair:

For coiled hair:

General care instructions:

Complete Your Routine

The Texturizing Air Dry Mousse

The Leave-In Conditioner

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Designed for All Hair Types

Reviews

OK, my sister was right!! ⭐️

LOVE

Loving it

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Renewal Mask

Product Spotlight

Build Your Ritual

Crown Affair x ILIA

Towel Embroidery

Towel Color: White Towel

Thread Color: Black

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Texturizing Air Dry Mousse

The Leave-In Conditioner

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Designed for All Hair Types

How To: The Towel

The Towel on You

FAQ

Reviews

OK, my sister was right!! ⭐️

LOVE

Loving it

May we recommend?

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Renewal Mask

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.