Limited-Edition Exclusives

This collection is a reflection of the care you put into giving just the right thing.

The Air Dry Ritual Set
  • Holiday Exclusive

The Air Dry Ritual Set

Hydration, volume, and a touch of holiday. Limited edition.

The Hair Refresh Ritual Set
  • Holiday Exclusive

The Hair Refresh Ritual Set

Our bestselling, weightless refresh for wet or dry hair.

The Hydration To-Go Set
  • Holiday Exclusive

The Hydration To-Go Set

Travel-size trio for silky, frizz-free strands.

The Volume To-Go Set
  • Holiday Exclusive

The Volume To-Go Set

Travel-size trio for added body and bounce.

The Crown Affair x Hill House Hotel Robe
  • Online Exclusive

The Crown Affair x Hill House Hotel Robe

Wearable me time.

Build Your Ritual

Save up to 20% off on a custom bundle of 3 or 4 products.

 Bundle & Save

Beloved. Award-winning. Bestselling.

The Towel
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  • Bestseller

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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  • Bestseller

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

Add to Cart -  $22-$38
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  • Bestseller

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Add to Cart -  $24-$48
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  • Bestseller

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

Add to Cart -  $32-$48
The Overnight Repair Serum
  • Bestseller

The Overnight Repair Serum

Clinically proven to strengthen, soften, and smooth strands. 

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Not Sure Where To Start?

These are customer favorites—and up to 20% off. Give new rituals to bring a little luxury to your everyday routine. 

The Best Sell Trio - The Leave In Conditioner, Dy Shampoo, Texturizing Air Dry Mousse
  • Save With Bundles

The Best Seller Trio

Our community's three favorite formulas.

Dianna's Signature Air Dry Collection - the towel, leave in conditioner, the texturizing air dry mousse, the clips
  • Save With Bundles

Dianna's Signature Air Dry Collection

Our founder's ritual for an effortless Air Dry.

The Prime and Define Duo
  • Save With Bundles

The Prime and Define Duo

The essential prep step for a smoother, more defined air-dry.

The Curl Collection
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  • Save With Bundles

The Curl Collection

A complete ritual to hydrate, define, and lock in curls.

The Air Dry Cream Set
  • Save With Bundles

The Air Dry Cream Set

The foundation for a hydrated, polished air-dry that keeps its shape.

The Art of Furoshiki

Wrap your gifts with care using our custom scarf, and learn how to tie, fold, and share this timeless ritual.

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