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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 587 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 587 reviews
4.9
average rating 4.9 out of 5
Based on 587 reviews
  • 5 Stars
    548 Reviews
  • 4 Stars
    26 Reviews
  • 3 Stars
    6 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    7 Reviews
98% of reviewers would recommend this product to a friend
Customer photos and videos
587 Reviews
Reviewed by Lynda R.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Great product

So far love the product! Helps with curls and also when I use heat tools !

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Reviewed by Beth
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Great product

I just learned about this brand and I’m really pleased with the leave in conditioner. It has a nice, clean smell that I love. It does a great job of making hair smooth and soft. On humid days when I want more product, I’m able to layer without my hair looking or feeling weighed down. I love it and already bought a travel size too so I’m not without it on an upcoming trip!

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Reviewed by Courtney A.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 4 out of 5
Review posted

Pretty Good!

Just not necessary really for my hair which is so flat and straight!

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