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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 780 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

The Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 780 reviews
4.9
average rating 4.9 out of 5
Based on 780 reviews
  • 5 Stars
    719 Reviews
  • 4 Stars
    40 Reviews
  • 3 Stars
    9 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
780 Reviews
Reviewed by Rebecca M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Straight
Rated 5 out of 5
Review posted

Love it !!!

Best ever used!!!!!

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Reviewed by Virginia S.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Soft curls

Gives my spiral curly hair soft curls. I would recommend.

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Reviewed by Blair L.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Love it!

I have been in a pretty constant battle against frizz with my thick, wavy hair. I've been using the leave-in conditioner for over a month now and it has really helped with reducing the overall dryness of my hair. I started with this as my first crown affair product and have liked it so much that I've purchased more and really see a difference in m hair.

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