The Leave-In Conditioner $48

A weightless hydrating cream for fine, dry, or damaged strands.

The Towel $45

A special microfiber waffle knit towel to protect your hair when it’s most vulnerable.

The Finishing Gel $42

A versatile gel-cream formula with a light, buildable hold.

The Dry Shampoo $32

A volumizing, nutrient-rich dry shampoo that gives the illusion of just-washed strands. 

The Ritual Shampoo & Conditioner $65

Pared down formulas for indulgently clean, healthy hair.

The Clips $54

A two-piece handcrafted clip set that holds hair in place without kinks.

The Signature Scent $85

Our perfected signature scent in a gentle perfume for your hair.

The Oil $40

A lightweight serum for smooth, hydrated hair.

The Cleansing Scrub $54

A gently purifying exfoliant for your scalp.

The Renewal Mask $58

A luxurious weekly ritual that hydrates hair without weighing it down.

The Brush No. 001 $74

A dual bristle brush for a healthy scalp and silky strands.

The Brush No. 002 $74

A wooden pin detangling brush for all hair types.

The Brush No. 003 $74

A pure boar bristle brush for thin, fine hair, or styling anytime.

The Comb No. 002 $46

An in-shower, post-shower, and all day detangler.

The Comb No. 001 $42

A handmade wide tooth comb for detangling on the go.

The Mini Wash Day Duo $35

Everything you need for the perfect wash day, no matter where you are.

The Mini Treatment Duo $35

Our deeply cleansing and hydrating weekly hair treatment—now in mini.

The Mini Wash Day Ritual $48

Everything you need for wash day, no matter where you find yourself.

The Scrunchie No. 001 $15

A 3-pack of small, 100% silk scrunchies for everyday protection—and fun.

The Scrunchie No. 002 $25

An oversized 100% silk scrunchie for everyday protection—and fun.

The Scrunchie No. 003 $12

A medium-sized 100% silk scrunchie for everyday protection—and fun.

The Ritual Shampoo $36

Lightweight, effective and clean, this is the only shampoo you need.

The Ritual Conditioner $36

Deeply moisturizes from within to strengthen, soften, and hydrate hair.

The Complete Ritual $299 $361

All-in-one, everyday care for your scalp and strands.

The Set $220

An all-in-one ritual.

Crown Affair x Oak Essentials Mother’s Day Set $120

An exclusive collaboration—for the women who taught us to take care.

The Crewneck $145

Our debut signature sweatshirt—an ivory combed cotton crewneck made with care and designed to last.

The Brush Cleaner $14

A nylon-bristled tool to keep your brush as good as new—for life.

The Case $38

A roomy catch-all with an ideal structure and endless uses.

The Gift Card $10

Simply put: the best gift ever.