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Discover the best ritual for your hair goals.
Get personalized recommendations for your best air-dry.
Discover the story behind Crown Affair.
Crafted with intention, backed by performance.
Tips, rituals, and guides worth saving.
Explore the complete collection for healthier hair.
Smooth, define, and style without compromise.
Everything you need for a better wash day.
Detangle, style, and protect with every brushstroke.
Refresh roots and stretch time between washes.
Strengthen strands with targeted care.
TSA-friendly essentials for healthy hair anywhere.
The finishing touches for every hair ritual.
Our newest formulas, tools, and essentials.
Customize a ritual for your hair and save up to 20%.
Save up to 20% on pre-curated routines for healthier hair.
Thoughtful sets for gifting—or keeping for yourself.
Non-aerosol dry shampoo powder for scalp and strands.
Weightless hydrating cream for damp or dry strands.
Microfiber waffle knit towel to protect strands and speed up drying.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Our bestselling frizz-fighting essential.
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Travel-size essentials for cleansing, hydrating, and styling on the go.
The Aperitivo Collection
A limited-edition collection of styling essentials and accessories curated for your best summer air dry.
The Travel Pouch
A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.
The Clips
Handcrafted to hold hair in place without breakage.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Travel Bundle
Our TSA-friendly bestsellers, bundled.
The Leave-In Conditioner
The Dry Shampoo
The Texturizing Air Dry Mousse
The Radiance Oil
A lightweight oil clinically proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from heat up to 450°F.
The Hydrating Shampoo
Hydrating cleanser for dry or damaged strands.
The Hydrating Conditioner
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Volumizing Shampoo
Volumizing cleanser for fine, oily, or flat strands.
The Volumizing Conditioner
Thickening conditioner for added bounce and strength.
The Signature Scent
A luxurious perfume for your strands.
The Mini Brush No. 001
Our dual bristle boar and nylon brush in a purse-friendly size.
Crown Affair x Ilia Out-the-Door Ritual
A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getting ready.
The Case
So you can bring your ritual everywhere.
Crown Affair x U Beauty On-The-Go Duo
A limited-edition pairing designed for elevated touch-ups anytime.
The Volume To-Go Set
Travel-size trio for added body and bounce.
The Hydration To-Go Set
Travel-size trio for silky, frizz-free strands.
The Mini Air Dry Set
Our three bestsellers for hydrated and bouncy hair anywhere.
The Comb No. 001
Handmade wide tooth comb for detangling anywhere.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Comb No. 002
An in-shower, post-shower, all-day detangler.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Air Dry Mousse Set
An air-dry ritual designed to deliver weightless volume and texture.
The Air Dry Cream Set
The foundation for a hydrated, polished air-dry that keeps its shape.
The Hair Refresh Ritual Set
Our bestselling, weightless refresh for wet or dry hair.
The Kabuki Brush
A perfectly sized brush for targeted, precise dry shampoo application.
