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Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag

Dianna's Signature Air Dry Collection

Rated 4.9 out of 5
Based on 1065 reviews
4.9

Our founder's ritual for an effortless Air Dry.

The Towel

The Clips

or 4 interest-free payments of $33.80 with

Complete Your Routine

TheBrush001-

The Brush No. 001

Boar and nylon bristle brush for healthy scalp and strands.

TheOil

The Oil

Lightweight oil for smooth, hydrated strands.

Want to create a custom bundle? Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

The Clips

Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.

  • Founder Knows Best

    Dianna doesn't play favorites, but this ritual does achieve her desired results.

  • Weightless Hydration & Volume

    Unlike other styling & moisturizing formulas, ours are seriously weightless. The Leave-In Conditioner and The Texturizing Air Dry Mousse leave your hair lifted for longer.

  • Twist & Clip

    Dianna swears by this method to set her strands for added volume using The Clips.

    See her Air Dry in action on Instagram

Dianna's Signature Air Dry Collection on You

@diannacohen

@oliviapineda

@tesscvikota_

FAQ

Reviews

Rated 4.9 out of 5
Based on 1065 reviews
4.9
average rating 4.9 out of 5
Based on 1065 reviews
  • 5 Stars
    1002 Reviews
  • 4 Stars
    41 Reviews
  • 3 Stars
    13 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
98% of reviewers would recommend this product to a friend
1065 Reviews
Reviewed by Catherine C.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Surprised and Delighted

My hair has a bit of a wave in front and is straight in the back, meaning I usually flatiron my bob into submission. I've had stylists sell me products that were supposed to do what the Texturizing Air Dry Mousse does, but I never had the magic touch (or fine motor control?) to get the same results. With this product, I can scrunch and air dry for a little texture all over or twist the front and braid the back for more wave. This stuff has been a lifesaver to avoid my blowdryer and flatiron during hot months. LOVE.

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Reviewed by Kerry H.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Second time purchase, perfect for air dry curls!

Love this product! I often find mousse to be a little too crunchy for my curls, leaving them coated in product. This mousse was so soft and light and worked beautifully into my hair, leaving it so soft to the touch while also maintaining the curl pattern. Love it!

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Reviewed by Bianca B.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Great for long hair

The towel is very comfortable for long hair. Other hair wraps tend to fall to one side or pull on your head, but this one balances even thick, long hair nicely.

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