Dianna's Signature Air Dry Collection
- the towel, leave in conditioner, the texturizing air dry mousse, the clips

Dianna's Signature Air Dry Collection

Rated 4.9 out of 5

Based on 1489 reviews

4.9

Our founder's ritual for an effortless Air Dry.

The Towel

The Clips

or 4 interest-free payments of $35.80 with

Set Includes

The Details

Dianna's post-shower steps that reduce frizz, add volume and shine, and set her strands in place.

Reduce frizz, breakage, and dry time with The Towel. Made from gentle microfiber in a patented waffle-knit shape, it absorbs moisture without damaging up wet strands. It's lightweight, secure, and comfy for all hair types and lengths.

Then, nourish strands, reduce frizz, and lock in hydration with The Leave-In Conditioner. Formulated to add moisture to damp hair and revive dry strands without leftover residue, our quick absorbing cream smooths strands and adds meaningful shine.This is truly a does everything formula: it adds hydration to damp strands, rehydrates dry, aids in detangling, and encourages healthy hair for the long term. The formula is versatile and buildable and can be used on all hair types.

Add volume with The Texturizing Air Dry Mousse. Designed to enhance all hair types, this aerosol and alcohol-free weightless foam adds subtle texture to straight hair, and adds volume to waves and curls with a natural feel and finish.

Finally, set strands to dry with The Clips. The Clips are a timeless silhouette updated with modern details for a lasting hold without breakage or kinks. Handcrafted in France from Italian plant-based cellulose acetate, The Clips feature two rows of teeth that reliably secure all hair types. They are a medium size with a deceptively powerful hinge, strong enough to hold thicker strands, but without leaving indentations on finer ones. Sold in a pack of two.

How to Use

The Towel:

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

The Leave-In Conditioner:

Damp Hair: Start with 1-2 pumps focusing on mid-lengths to ends to lock in moisture, condition, detangle and prevent frizz. Add more as desired.

Dry Hair: Start with 1-2 pumps focusing on mid-lengths to ends to re-hydrate, soften, and tame frizz between wash day. Add more as desired.

For Flyaways: Apply a small amount to palms, rub hands together and gently smooth over roots.

The Texturizing Air Dry Mousse:

Work the product through strands post-shower for an enhanced air dry that lasts.

For Straight Hair: Shake well and dispense 1-2 pumps and work product into damp hair from root to tip. Divide hair into sections, twist, and hold in place with clips until hair dries.

For Waves: Shake well and work 2-4 pumps through damp hair, twisting your natural waves as you go. Air dry naturally and enjoy even, nourished waves that last all day.

For Curls: Shake well and apply 3-5 pumps into palms and work through damp hair. Separate and twist curls to evenly distribute product for defined, hydrated curls that feel as good as they look.

The Clips:

Wear them as hair dries to set in place, or out whenever you want an effortless updo.

Complete Your Routine

The Brush No. 001

Nylon and boar bristle brush for a healthy scalp and strands.

Want to create a custom bundle?

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

The Clips

Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.

Founder Knows Best

Dianna doesn't play favorites, but this ritual does achieve her desired results.
Weightless Hydration & Volume

Unlike other styling & moisturizing formulas, ours are seriously weightless. The Leave-In Conditioner and The Texturizing Air Dry Mousse leave your hair lifted for longer.
Twist & Clip

Dianna swears by this method to set her strands for added volume using The Clips.

See her Air Dry in action on Instagram

Dianna's Signature Air Dry Collection on You

@diannacohen

@oliviapineda

@tesscvikota_

FAQ

What are the benefits of using The Towel post shower?

The Towel Care Instructions

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Can The Leave-in Conditioner also be used as a heat protectant?

How can I work the Textuirng Air Dry Mousse in my routine?

The Leave-In Conditioner Full Ingredient List

Water/Aqua/Eau, Pentylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Limnanthes Alba (Meadowfoam) Seed Oil, Dimethicone, Camellia Japonica (Tsubaki) Seed Oil, Cetrimonium Chloride, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Citral, Limonene, Linalool *Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.

The Texturizing Air Dry Mousse Full Ingredient List

Water/Aqua/Eau, Glycerin, Isopentyldiol, Panthenol, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica (Tsubaki) Seed Oil, Aloe Barbadensis Leaf Juice, Tamarindus Indica (Tamarind) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tocopheryl Acetate, Sodium Chloride, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Ethylhexylglycerin, Fragrance/Parfum, Polyglyceryl-6 Ricinoleate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Polyglyceryl-3 Cocoate, Hydroxypropyl MethylCellulose, Undecylenoyl Glycine, Capryloyl Glycine, Cinnamidopropyltrimonium Chloride, Citric Acid, Citral, Limonene, Linalool

Reviews

Write a Review

Ask a Question

Write a Review

average rating 4.9 out of 5

Based on 1489 reviews

5 Stars

1380 Reviews
4 Stars

69 Reviews
3 Stars

20 Reviews
2 Stars

11 Reviews
1 Star

9 Reviews

97% of reviewers would recommend this product to a friend

Customer photos and videos

Open user-uploaded photo and review in a modal

1489 Reviews

Sort by

Reviewed by Elise W.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Noticing improvement after only 2 weeks

I have extremely fine, thin hair and suffer a lot of breakage. I have tried a lot of different routines but always skipped the towel. Have noticed a massive difference to hair quality already. I have been using in conjunction with the overnight repair serum.

Was this helpful?

Reviewed by Pamela R.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Love

Part of my crown affair routine! Love this towel

Was this helpful?

Reviewed by MICHELLE M.

Verified Buyer

Reviewing

The Clips

I recommend this product

Hair Type

Curly

Rated 5 out of 5

Review posted

MMM 🤠

These clips are amazing. The dual claw in the clip works wonders. I was influenced to buy these clips and was skeptical because they are a little smaller than a full clip, but with that being said, they are truly amazing and the only ones I grab. I now have four of them and keep one in my car, travel bag, purse, and always have one in my everyday getting ready space just in case. I can’t live without them.

Was this helpful?

Up to 20% off Build Your Ritual

The Aperitivo Collection

Our Standards

Our Story

Build Your Ritual

The Aperitivo Collection

The Towel

The Clips

The Towel

The Clips

Complete Your Routine

The Brush No. 001

The Towel

The Leave-In Conditioner

The Texturizing Air Dry Mousse

The Clips

Founder Knows Best

Weightless Hydration & Volume

Twist & Clip

Noticing improvement after only 2 weeks

Love

MMM 🤠

The Best Seller Trio

The Travel Bundle

The Best Seller Duo

The Introduction Duo

Product Spotlight

Build Your Ritual

The Aperitivo Collection

Color: White Towel

The Towel

The Clips

Thread Color: Black

Dianna's Signature Air Dry Collection

Our founder's ritual for an effortless Air Dry.

Our founder's ritual for an effortless Air Dry.

The Towel

The Clips

Complete Your Routine

The Brush No. 001

The Towel

The Leave-In Conditioner

The Texturizing Air Dry Mousse

The Clips

Founder Knows Best

Weightless Hydration & Volume

Twist & Clip

Dianna's Signature Air Dry Collection on You

FAQ

Reviews

Noticing improvement after only 2 weeks

Love

MMM 🤠

May we recommend?

The Best Seller Trio

The Travel Bundle

The Best Seller Duo

The Introduction Duo

Our founder's ritual for an effortless Air Dry.

Our founder's ritual for an effortless Air Dry.