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Discover the best ritual for your hair goals.
Get personalized recommendations for your best air-dry.
Find the best wash-day ritual for your hair.
Discover the story behind Crown Affair.
Crafted with intention, backed by performance.
Tips, rituals, and guides worth saving.
Explore the complete collection for healthier hair.
Smooth, define, and style without compromise.
Everything you need for a better wash day.
Detangle, style, and protect with every brushstroke.
Refresh roots and stretch time between washes.
Strengthen strands with targeted care.
TSA-friendly essentials for healthy hair anywhere.
The finishing touches for every hair ritual.
Our newest formulas, tools, and essentials.
Customize a ritual for your hair and save up to 20%.
Save up to 20% on pre-curated routines for healthier hair.
Thoughtful sets for gifting—or keeping for yourself.
Non-aerosol dry shampoo powder for scalp and strands.
Weightless hydrating cream for damp or dry strands.
Microfiber waffle knit towel to protect strands and speed up drying.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Explore all of our most-loved essentials for healthier hair.
Thoughtfully curated, beautifully wrapped, and ready for everyone on your list—including you.
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The Towel
The Brush No. 001
Nylon and boar bristle brush for a healthy scalp and strands.
The Brush No. 002
A wooden pin detangling brush for all hair types.
The Brush No. 003
A boar bristle brush for fine strands or as a styling tool.
The Comb No. 001
Handmade wide tooth comb for detangling anywhere.
The Comb No. 002
An in-shower, post-shower, all-day detangler.
The Mini Brush No. 001
Our dual bristle boar and nylon brush in a purse-friendly size.
The Clips
Handcrafted to hold hair in place without breakage.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 003
Medium sized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Silk Pillowcase
100% Mulberry Silk. Adds shine while you sleep.
The Brush Cleaner
A nylon-bristled tool to keep your brush as good as new.
The Kabuki Brush
A perfectly sized brush for targeted, precise dry shampoo application.
Crown Affair x Ilia The Towel in Pink
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
The Air Dry Trio
For smooth, textured, air-dried hair.
The Introduction Duo
More volume, less frizz, no heat.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Wash Care Trio
Cleanse, condition, dry without frizz.
The Slick Back Trio
Craft the perfect slick back with ease.
