The Wash Care Trio

Hydrating
Repairing
Volumizing

Rated 4.9 out of 5

Based on 974 reviews

4.9

Cleanse, condition, dry without frizz.

The Towel

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Set Includes

The Details

Our approach to wash day is simple: thoroughly cleanse, weightless hydration, and dry with intention.

The Volumizing Shampoo thoroughly cleanses and amplifies flat, limp, and breakage-prone hair.

The Hydrating Conditioner delivers deep, nourishing hydration for softer, smoother and more manageable hair.

Reduce frizz, breakage, and dry time with The Towel. Strands are extra vulnerable when wet, so we created a patented microfiber waffle knit with secure elastic to hold hair of all lengths and textures. The material absorbs moisture gently, leaving strands smoother as they air dry.

How to Use

Step 1: The Volumizing Shampoo

Apply a quarter-sized amount to wet hair and massage the scalp. Work into a rich lather, then rinse clean.

Step 2: The Hydrating Conditioner

Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, comb through if needed, then rinse thoroughly.

Step 3: Dry with The Towel

Flip hair forward, place the elastic at the nape, wrap, blot, twist, and secure the tail in the strap.

Complete Your Routine

The Renewal Mask

A luxurious treatment for deep hydration.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Volumizing Shampoo

Coconut Based Surfactants: Naturally derived cleansing system that cleans scalp and strands without stripping or drying

The Hydrating Conditioner

Red Algae Extract: Adds strength, shine, bounce, and softness.

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

Wash Day, Simplified

Three steps, seriously clean ingredients. Skip the guesswork and step into the shower.
For All Hair Types

The Volumizing Shampoo is designed for all strands, and The Hydrating Conditioner can be applied as needed based on how much moisture your strands need.
Stronger Strands Over Time

Consistent, gentle wash day rituals will support your strands for healthier, shinier, frizz-free hair.

The Wash Care Trio on You

@olivia.yoko

@nikki.cruz

@themillennialdecorator

@elise_sandvik

FAQ

Will the Shampoo and Conditioner weigh down my hair?

What does the Shampoo and Conditioner smell like?

What are the benefits of using The Towel post shower?

The Towel Care Instructions

The Volumizing Shampoo Ingredient List

Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Sodium Laurylglucosides Hydroxypropylsulfonate, Sodium Chloride, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Hydrolyzed Rice Protein, Sodium Hyaluronate, Panthenol, Coconut Acid, Parfum/Fragrance, Sorbitan Oleate Decylglucoside Crosspolymer, Cocamide MIPA, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Polyquaternium-39, Sodium Isethionate, Tetrasodium Glutamate Diacetate, Polyquaternium-10, Cocamidopropyl Dimethylamine, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene

The Hydrating Conditioner Ingredient List

Water/Aqua/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Isononyl Isononanoate, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Extract, Argania Spinosa (Argan) Kernel Oil, Squalane, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Sodium Hyaluronate, Chondrus Crispus (Red Algae) Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Parfum/Fragrance, Methylpropanediol, Caprylyl Glycol, C9-12 Alkane, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-80, Didecyldimonium Chloride, Coco-Caprylate/Caprate, Isopropyl Alcohol, 1,2-Hexanediol, Hydroxyacetophenone, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene

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average rating 4.9 out of 5

Based on 974 reviews

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98% of reviewers would recommend this product to a friend

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974 Reviews

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Reviewed by Michelle R.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

OK, my sister was right!! ⭐️

My sister told me about this towel for literally a year before I tried it. I was like, whatever, I already have a microfiber thing, I’m good. Then she visited, made me try hers the day she arrived, and… I was wrong. So wrong!

I have a LOT of REALLY long hair that can take a whole day to air dry, and this thing cuts my drying time down dramatically. 10-15 minutes wrapped up and my hair is ready for air drying or blow drying. It’s thin in the best way, so easy to use, and leaves zero frizz.

I’m now like a promoter of the towel, bought one for my tween daughter, one for my mom, one for my MIL, and it’s become my go-to gift for friends. Everyone thinks “it’s just a towel” until they try it. It is NOT just a towel, so stop overthinking it and get one!!

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Reviewed by Angela S.

Verified Buyer

Reviewing

The Hydrating Conditioner

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Wonderful

This hydrating conditioner has completely transformed how my hair feels. My hair tends to be dry from highlighting and daily styling, and after just a few uses, it felt noticeably softer, smoother, and much more hydrated without being weighed down.

It has great slip, making it easy to detangle, and it leaves my hair feeling silky while adding a healthy-looking shine. Even though my hair is fine, it doesn't make it look flat or greasy—just nourished and manageable. My ends look healthier, frizz is reduced, and my hair stays soft between washes.

If you're looking for a conditioner that provides lasting moisture while keeping your hair light, bouncy, and healthy-looking, I highly recommend giving this one a try!

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Reviewed by Jillian C.

Verified Buyer

Reviewing

The Hydrating Conditioner

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Love this product!

Recently switched to this product and it has been a life changer! Love the way it makes my hair feel and it smells so good!

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The Towel

The Towel

Complete Your Routine

The Renewal Mask

The Leave-In Conditioner

The Volumizing Shampoo

The Hydrating Conditioner

The Towel

Wash Day, Simplified

For All Hair Types

Stronger Strands Over Time

OK, my sister was right!! ⭐️

Wonderful

Love this product!

The Hydrating Shampoo

The Volumizing Conditioner

The Cleansing Scrub

The Comb No. 002

Product Spotlight

Build Your Ritual

Crown Affair x ILIA

Color: White Towel

The Towel

Thread Color: Black

The Wash Care Trio

Cleanse, condition, dry without frizz.

Cleanse, condition, dry without frizz.

The Towel

Complete Your Routine

The Renewal Mask

The Leave-In Conditioner

The Volumizing Shampoo

The Hydrating Conditioner

The Towel

Wash Day, Simplified

For All Hair Types

Stronger Strands Over Time

The Wash Care Trio on You

FAQ

Reviews

OK, my sister was right!! ⭐️

Wonderful

Love this product!

May we recommend?

The Hydrating Shampoo

The Volumizing Conditioner

The Cleansing Scrub

The Comb No. 002