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The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set

The Air Dry Ritual Set

  • Frizz Control
  • Hydrating
  • Volumizing
Rated 4.9 out of 5
Based on 1162 reviews
4.9

Hydration, volume, and a touch of holiday. Limited edition.

or 4 interest-free payments of $18.75 with

Complete Your Routine

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The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

TheBrush001-

The Brush No. 001

Boar and nylon bristle brush for healthy scalp and strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

  • Hydration That Lasts

    Soften and define strands wherever the season takes you. Weightless moisture, shine, and frizz-control travel well.

  • Volume Without Work

    Build texture effortlessly that stays touchable all day. No crunch, bounce.

  • Bye, Bye, Breakage

    Together with the Green Towel, this trio transforms the simplest part of your ritual into something luxurious for faster drying and smoother strands.

The Air Dry Ritual Set On You

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FAQ

Reviews

Rated 4.9 out of 5
Based on 1162 reviews
4.9
average rating 4.9 out of 5
Based on 1162 reviews
  • 5 Stars
    1093 Reviews
  • 4 Stars
    39 Reviews
  • 3 Stars
    17 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    9 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
1162 Reviews
Reviewed by Suzanne
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

My hair feels so soft and nourished. I can air dry my hair and it is not frizzy. Great product

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Reviewed by Samantha S.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

It's worth it!

I don't know what kind of magic is in this towel but my hair has never felt better! It sucks the water out and leaves my hair feeling less tangled and soft. I recently switched to trying to only air dry and this was a serious game changer. It definitely felt expensive for a towel but it is WORTH IT!

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Reviewed by Julie F.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Lovely!

Hydrating yet not heavy. Enhances waves, smells wonderful!

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