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The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set
The Air Dry Ritual Set

The Air Dry Ritual Set

  • Frizz Control
  • Hydrating
  • Volumizing
Rated 4.9 out of 5
Based on 1845 reviews
4.9

Hydration, volume, and a touch of holiday. Limited edition.

or 4 interest-free payments of $18.75 with

Complete Your Routine

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The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

TheBrush001-

The Brush No. 001

Nylon and boar bristle brush for a healthy scalp and strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

  • Hydration That Lasts

    Soften and define strands wherever the season takes you. Weightless moisture, shine, and frizz-control travel well.

  • Volume Without Work

    Build texture effortlessly that stays touchable all day. No crunch, bounce.

  • Bye, Bye, Breakage

    Together with the Green Towel, this trio transforms the simplest part of your ritual into something luxurious for faster drying and smoother strands.

The Air Dry Ritual Set On You

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FAQ

Reviews

Rated 4.9 out of 5
Based on 1845 reviews
4.9
average rating 4.9 out of 5
Based on 1845 reviews
  • 5 Stars
    1714 Reviews
  • 4 Stars
    74 Reviews
  • 3 Stars
    29 Reviews
  • 2 Stars
    13 Reviews
  • 1 Star
    15 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
1845 Reviews
Reviewed by Andrea S.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

I don’t understand..

I am confused on how this whole towel works! Because somehow I put the towel on and 10 min later my very thick hair is practically dry. How sway?!? It makes drying and styling my hair infinitely faster and easier! I loved it so much I bought two for my girlfriends!

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Reviewed by Jodi G.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

The best!

I’ve never been able to use mousse as it was always drying- this one has brought the life of my curls and makes my hair super soft and the best part is I can let it air dry! I do scrunch it when it’s fully dry but it’s full of curl and volume! Amazing!

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Reviewed by Kristen C.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 4 out of 5
Review posted

Nice

Really helps dry hair much faster

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