The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 145 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 145 reviews
4.9
average rating 4.9 out of 5
Based on 145 reviews
  • 5 Stars
    135 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
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    0 Reviews
100% of reviewers would recommend this product to a friend
Customer photos and videos
145 Reviews
Reviewed by sarah C.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

My new favorite shampoo and conditioner!

I love the smell and texture, and it leaves my hair feeling light and soft.

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Reviewed by Lea J.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Smells amazing

These products smell amazing. I know that seems like a shallow reason to buy a product. I switched from a fully custom shampoo and conditioner to crown affair. The ritual shampoo and conditioner work well for me without the hassle of a questionnaire.

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Reviewed by Kelly N.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

I’m obsessed

The smell alone is enough to sell me on this shampoo/conditioner, but what was even better was how amazing my hair and scalp felt using these products! Happy customer with happy hair here. :)

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