Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.

Good People: Madison Utendahl
"I spent years relaxing, straightening, dyeing... It wasn't until I understood that hating my hair was a product of a larger system, that I changed my understanding and view of it."

Our Year In Review
Reflecting on this past year, what we’ve accomplished, and how grateful we are to our community.

Good People: Ren von Hasseln
The artist behind Ren Ceramics and creator of our 8-piece collaboration talks hair, the many joys of life, and the process behind her exclusive Crown Affair collection.

Introducing Crown Affair x Ren Ceramics
Our founder shares some background on how this unique stoneware vessel collaboration came to be.

What’s Your Holiday Look?
We turned to our team for some inspo on how they’re dressing up (or down) for the holidays.

Notes For The Holiday
As Thanksgiving and the holidays approach, we’re taking a moment to practice gratitude.

Good People: Gaby Dalkin
The chef behind What’s Gaby Cooking shares her nightly haircare routine and her favorite one-bowl fall baking recipe.

The Ultimate Gift Guide
From a favorite meditation journal to a watercoloring session, here’s everything our team is gifting—or asking for—this season.

Good People: Chloe Hayward
Multi-talented creative Chloe Hayward shares how her various career paths intertwine, her experience after making the move from New York City to Los Angeles, what self-care and beauty rituals mean to her, and how to practice living in the moment.

Build Your Ritual: The Guide
Cater to your individual haircare needs with a customized product bundle.

Rituals With...Melissa Marsella
The LA-based illustrator on the importance of community, the game-changing nature of The Cleansing Scrub, and how she found time for the life she really wanted.

Rituals with... Dianna Cohen: Spring 2022 Edition
Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

Good People: Kim Johnson
Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.

Rituals With... Lissie Chappell
On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

Good People: Teddi Cranford
We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.