Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Post Shower Rituals

Post Shower Rituals

What’s your post-shower routine?

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Three Years of Crown Affair

Three Years of Crown Affair

A note from our founder as we reflect on these past three years.

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Fewer But Better

Fewer But Better

A guide to paring down your haircare routine.

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The New Luxury

The New Luxury

All about our core formulas & tools.

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Good People: Madison Utendahl

Good People: Madison Utendahl

"I spent years relaxing, straightening, dyeing... It wasn't until I understood that hating my hair was a product of a larger system, that I changed my understanding and view of it."

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On Resolutions

On Resolutions

Happy New Year from Team CA!

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Our Year In Review

Our Year In Review

Reflecting on this past year, what we’ve accomplished, and how grateful we are to our community.

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The Going Out Checklist 

The Going Out Checklist 

How to prepare your hair for a holiday night out.

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Good People: Ren von Hasseln

Good People: Ren von Hasseln

The artist behind Ren Ceramics and creator of our 8-piece collaboration talks hair, the many joys of life, and the process behind her exclusive Crown Affair collection. 

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Introducing Crown Affair x Ren Ceramics 

Introducing Crown Affair x Ren Ceramics 

Our founder shares some background on how this unique stoneware vessel collaboration came to be. 

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What’s Your Holiday Look?

What’s Your Holiday Look?

We turned to our team for some inspo on how they’re dressing up (or down) for the holidays.

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Notes For The Holiday

Notes For The Holiday

As Thanksgiving and the holidays approach, we’re taking a moment to practice gratitude.

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The Holiday Season Packing List

The Holiday Season Packing List

The haircare essentials to pack for your travels this season.

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Good People: Gaby Dalkin

Good People: Gaby Dalkin

The chef behind What’s Gaby Cooking shares her nightly haircare routine and her favorite one-bowl fall baking recipe.

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The Ultimate Gift Guide

The Ultimate Gift Guide

From a favorite meditation journal to a watercoloring session, here’s everything our team is gifting—or asking for—this season.

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Everything Is Better In Mini

Everything Is Better In Mini

We launched minis as our Holiday ‘22 collection.

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Care For Your Hair

Care For Your Hair

Fall in love with your strands. 

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On Scents and Memories

On Scents and Memories

How your sense of smell can transport you out of the everyday.

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What’s Your Signature?

What’s Your Signature?

Our team shares the things they’re known for.

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Your Start-of-the-Day Ritual

Your Start-of-the-Day Ritual

What do you make time for each morning?

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Good People: Chloe Hayward

Good People: Chloe Hayward

Multi-talented creative Chloe Hayward shares how her various career paths intertwine, her experience after making the move from New York City to Los Angeles, what self-care and beauty rituals mean to her, and how to practice living in the moment.

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The Crown Affair Origin Story

The Crown Affair Origin Story

How art and storytelling shaped our brand.

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Rediscover Your Hair

Rediscover Your Hair

How to rekindle your love for your strands. 

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Massage Your Scalp

Massage Your Scalp

There’s beauty in caring for your scalp. 

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Your Hair On Hydration

Your Hair On Hydration

Turn dry, dehydrated strands into happy, healthy hair.

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Start to Slow Down

Start to Slow Down

The feeling of seasonal transition.

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Build Your Ritual: The Guide

Build Your Ritual: The Guide

Cater to your individual haircare needs with a customized product bundle.

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Make Wash Day Last

Make Wash Day Last

Keep strands feeling clean and refreshed between washes.

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Find Your Inspiration

Find Your Inspiration

Where our team is looking for creative influence.

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Wear It Up

Wear It Up

Your summer hairstyle inspo guide. 

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Rest and Reset 

Rest and Reset 

Ease back into your routine after time away.

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Beach Hair Made Healthy

Beach Hair Made Healthy

Effortless summer strands.

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Rituals With...Melissa Marsella

Rituals With...Melissa Marsella

The LA-based illustrator on the importance of community, the game-changing nature of The Cleansing Scrub, and how she found time for the life she really wanted.

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Cool Off Easy

Cool Off Easy

Ways to get your hair off your neck.

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Stay in the Shade

Stay in the Shade

The easiest ways to protect yourself and your hair from the heat this summer.

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Dry Off—Without Drying Out

Dry Off—Without Drying Out

Stay cool and hydrate.

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Your Scalp Questions, Answered 

Your Scalp Questions, Answered 

Everything you need to know about The Cleansing Scrub.

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Introducing The Cleansing Scrub

Introducing The Cleansing Scrub

Gently purifying exfoliation for your scalp.

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Thinking About Your Scalp

Thinking About Your Scalp

What do you want to know? 

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Sun and Your Strands

Sun and Your Strands

How to care for summer hair.

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Rituals with... Dianna Cohen: Spring 2022 Edition

Rituals with... Dianna Cohen: Spring 2022 Edition

Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

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Complete Your Ritual

Complete Your Ritual

A step-by-step breakdown of the full set—available now.

 

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Take Your Time: With Friends

Take Your Time: With Friends

How to make the most of being together.

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Good People: Kim Johnson

Good People: Kim Johnson

Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.

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Rituals With... Lissie Chappell

Rituals With... Lissie Chappell

On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

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Good People: Teddi Cranford

Good People: Teddi Cranford

We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.

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The Art of the Part

The Art of the Part

Finding your line. 

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All About Water

All About Water

Healthier strands are a drop away.

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