Hydrate, Repair, and Extend Your Wash Day.

After a season of sun, saltwater, and chlorine, your hair may be feeling it. The good news is there’s still time to restore your strands. We believe that hydrated hair is the foundation of an effortless Air Dry. When you take care of your strands, you give back to yourself, and the benefits speak for themselves.

As summer fades into a busier season of back-to-back plans, it’s easy to run on empty. But this time of year is exactly when your rituals matter most. Small choices, like letting your hair air dry, skipping a wash, or applying a little Leave-In, become acts of care that carry you through the chaos.

Here’s how to transition your routine for the season ahead:

1. 1. Cleanse Without Stripping: Our Shampoos are designed to be gentle yet effective, allowing you to wash your hair frequently without compromising its natural moisture. If you’re only up for a body shower, apply The Dry Shampoo beforehand and toss on a shower cap.

   2. Hydrate Ends Daily: Use The Leave-In Conditioner to treat dryness from pool days and sun exposure. It smooths, softens, and preps your texture for a beautiful Air Dry.

   3. Dry With Intention: The Towel removes excess water without friction or heat which is ideal for preserving strength and minimizing breakage.

   4. Smart Styling Between Washes: A slick back doesn't have to be a last resort. With The Finishing Gel, you can give your roots a break from the weight of your strands, and still brush it out residue-free.

   5. Extend Your Rituals: As you move into this next season, think of every step—from shampoo to Leave-In—as a small way to protect, repair, and take care of yourself.

More on that last part soon.