Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Rituals with... Kate Matthews

Rituals with... Kate Matthews

Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.

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Your Hair's Canvas

Your Hair's Canvas

A guide to scalp care.

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Thank you.

Thank you.

A note from our founder for our (first!) birthday.

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In-Between Moments

In-Between Moments

Where real magic happens.

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You, But Better

You, But Better

Little enhancements for a better you. 

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Hair Growth

Hair Growth

Patience and nourishing from the inside out.

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Shower Thoughts

Shower Thoughts

Look forward to washing your hair.

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Rituals with... April & Conner

Rituals with... April & Conner

Brushing hair is their love language. (Us, too.)

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Rituals, Not Resolutions

Rituals, Not Resolutions

A new way to approach the new year.

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Good People: Harling Ross

Good People: Harling Ross

The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.

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Practicing Visualization

Practicing Visualization

Turn your intentions into being.

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Gifting with... Christina Grasso

Gifting with... Christina Grasso

Gifting comfy, quality moments.

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Gifting with... Ashley Lennon

Gifting with... Ashley Lennon

Gifting warm hugs from a distance.

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Taking Time For Yourself

Taking Time For Yourself

The most luxurious gift of all. 

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Gifting with... Elizabeth Kott

Gifting with... Elizabeth Kott

Gifting smells and comfort this season.

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Gifting with... Siraad Dirshe

Gifting with... Siraad Dirshe

Gifting experiences from cooking to moments of self-care.

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From Afar

From Afar

Showing you care, without being there. 

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Fewer, Better

Fewer, Better

Conscious consumerism amongst markdowns and sales. 

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Origami

Origami

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Rituals With... Katra Awad

Rituals With... Katra Awad

Art, design, and how she cares for those stunning curls. 

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Give Thanks

Give Thanks

Practicing gratitude this holiday season.

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Rituals With... Sarah Solinger

Rituals With... Sarah Solinger

The LA-based interior designer shares her daily routine. 

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Between the Folds

Between the Folds

Meditating on the stillness between the folds.

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Good People: Alyssa Coscarelli

Good People: Alyssa Coscarelli

The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

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New Traditions

New Traditions

Out with the old, in with the new.

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Mindful Breathing

Mindful Breathing

Our favorite breathing techniques—and their many benefits.

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Rituals With... Alessandra Angelini

Rituals With... Alessandra Angelini

List making, meditating, and caring for hair from the inside out.

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Self-Soothing

Self-Soothing

 For when the going gets tough.

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Rituals with... Samantha Furno

Rituals with... Samantha Furno

Healthy hair, morning runs, and her low maintenance routine.

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Cold Showers

Cold Showers

Good for your body, mind, skin—and hair.

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Digital Boundaries

Digital Boundaries

It's time to start thinking about digital wellness. We have a few ideas...

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Introducing The Brush Collection

Introducing The Brush Collection

New essential handmade tools are here, designed specially for your ritual.

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Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

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Rituals with... Arden Norman

Rituals with... Arden Norman

Slowing down, painting, and perfecting the art of the air dry.

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Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

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Material to Know: Plant Based Acetate

Material to Know: Plant Based Acetate

What it is, how it's made, and why we use it.

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Ingredient to Know: <br>Tsubaki Seed Oil

Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

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Rituals with... Janice

Rituals with... Janice

Combing in the countryside, hanging with horses, and so much more.

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The Power of Scent

The Power of Scent

The science of how scent and memory are directly linked in our bodies.

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Rituals with... Morgan Lily

Rituals with... Morgan Lily

Hammock lounging, haircare, and exquisitely crafted homemade chai.

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Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

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Something is coming...

Something is coming...

Might want to make some room in your shower.

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The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

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On Rituals

On Rituals

Rituals ground us, help us practice discipline, and bring control in times of chaos. 

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Scalp Massage 101

Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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How to Relax

How to Relax

In case you forgot...

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Good People: Kinjil Mathur

Good People: Kinjil Mathur

Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.

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On Balance

On Balance

Whether it’s work, life, or caring for our hair, it’s all a constant balancing act.

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