Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
Good People: Chloe Hayward
Multi-talented creative Chloe Hayward shares how her various career paths intertwine, her experience after making the move from New York City to Los Angeles, what self-care and beauty rituals mean to her, and how to practice living in the moment.
Build Your Ritual: The Guide
Cater to your individual haircare needs with a customized product bundle.
Rituals With...Melissa Marsella
The LA-based illustrator on the importance of community, the game-changing nature of The Cleansing Scrub, and how she found time for the life she really wanted.
Stay in the Shade
The easiest ways to protect yourself and your hair from the heat this summer.
Rituals with... Dianna Cohen: Spring 2022 Edition
Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.
Good People: Kim Johnson
Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.
Rituals With... Lissie Chappell
On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.
Good People: Teddi Cranford
We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.
Good People: Djuna Bel
The LA-based stylist on never leaving home without SPF and how she takes time for herself.
Good People: Akili King
The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner.
Meet The Leave-In Conditioner
The ultimate do-it-all formula for touchable, hydrated hair.
