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The Importance Of A Weekly Treatment

The Importance Of A Weekly Treatment

By Crown Affair

Picture this: You light your favorite candle, queue up a relaxing playlist, and have your softest, coziest robe and The Towel on hand for when you step out of the shower. It’s the perfect time for a weekly deep treatment—enter: The Renewal Mask.


While it may not be realistic on a daily basis, it’s important to make time once a week to give your hair a little extra care. That’s why we designed our hair mask to be used weekly, for a deeper, more thorough treatment on your strands. You can leave it on anywhere from 5-30 minutes, or even overnight. The result is smoother, better hydrated strands that won’t dry out as easily. They’ll feel stronger, look fuller, and grow faster.


You can use The Renewal Mask in-shower once a week in place of your regular conditioner—it’s a thicker, creamier formula that will truly hydrate strands but not weigh them down. Leave on for just 5 minutes after cleansing: You can shave, wash/exfoliate your body, or wrap up the rest of your shower routine while you wait. If you have time, make it a 30 minute treatment (the longer you leave it on, the more moisture your hair gets). Apply to wet strands, wrap hair up in The Towel (or a shower cap), and use that time to journal, make breakfast, do your skincare routine, or even go for a walk! However long, just make sure to rinse it out with cold water to seal in all of that moisture.

It feels good to make time for yourself, and your hair will truly thank you for it. Pair with The Cleansing Scrub, our weekly exfoliating treatment for cleansing and scalp care, for the ultimate spa day experience.

Image from Pinterest