Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Photo by Emma Olswing

    Do Try This at Home:
    Daily Brushing

    A simple daily act that can result in radical longterm change.

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  • Treat Your Hair Like <br>You Would Treat a Plant

    Treat Your Hair Like
    You Would Treat a Plant

    Trust us on this one.

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  • Good People: Maddie Sensibile

    Good People: Maddie Sensibile

    On hair in art, rituals, and getting her curls from her mom.

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  • Introducing Seedling, <br>Our New Mentorship Program

    Introducing Seedling,
    Our New Mentorship Program

    Let's grow together.

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  • Hair Care 101

    Hair Care 101

    Vitamins, rituals, and stressing less.

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  • Good People: Puno

    Good People: Puno

    On shiny hair, storytelling, and following Seinfeld's skincare tips.

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  • Good People: Ara Katz

    Good People: Ara Katz

    A day in Malibu with the Seed co-founder.

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  • Good People: Juliana Salazar

    Good People: Juliana Salazar

    The creative director, set designer, and stylist keeps it simple.

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