Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
Look forward to washing your hair.
Rituals with... April & Conner
Brushing hair is their love language. (Us, too.)
Rituals, Not Resolutions
A new way to approach the new year.
Good People: Harling Ross
The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.
Turn your intentions into being.
Gifting with... Christina Grasso
Gifting comfy, quality moments.
Gifting with... Ashley Lennon
Gifting warm hugs from a distance.
Taking Time For Yourself
The most luxurious gift of all.
Gifting with... Elizabeth Kott
Gifting smells and comfort this season.
Gifting with... Siraad Dirshe
Gifting experiences from cooking to moments of self-care.
Showing you care, without being there.
Conscious consumerism amongst markdowns and sales.
Rituals With... Katra Awad
Art, design, and how she cares for those stunning curls.
Practicing gratitude this holiday season.
Rituals With... Sarah Solinger
The LA-based interior designer shares her daily routine.
Between the Folds
Meditating on the stillness between the folds.
Good People: Alyssa Coscarelli
The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.
Out with the old, in with the new.
Our favorite breathing techniques—and their many benefits.
Rituals With... Alessandra Angelini
List making, meditating, and caring for hair from the inside out.
For when the going gets tough.
Rituals with... Samantha Furno
Healthy hair, morning runs, and her low maintenance routine.
Good for your body, mind, skin—and hair.
It's time to start thinking about digital wellness. We have a few ideas...
Introducing The Brush Collection
New essential handmade tools are here, designed specially for your ritual.
Our Favorite Ritual
The calming, grounding, quieting ritual of The Brush.
Rituals with... Arden Norman
Slowing down, painting, and perfecting the art of the air dry.
Treat Your Hair Like Silk
Our Founder's best advice.
Material to Know: Plant Based Acetate
What it is, how it's made, and why we use it.
Ingredient to Know:
Tsubaki Seed Oil
How much do we love tsubaki seed oil? Let us count the ways...
Rituals with... Janice
Combing in the countryside, hanging with horses, and so much more.
The Power of Scent
The science of how scent and memory are directly linked in our bodies.
Rituals with... Morgan Lily
Hammock lounging, haircare, and exquisitely crafted homemade chai.
Meet The Renewal Mask
Everything you need to know about our first in-shower product.
Something is coming...
Might want to make some room in your shower.
The Ritual Guide
A usage guide for our product foundation.
Rituals ground us, help us practice discipline, and bring control in times of chaos.
Scalp Massage 101
If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.
How to Relax
In case you forgot...
Good People: Kinjil Mathur
Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.
Whether it’s work, life, or caring for our hair, it’s all a constant balancing act.
Make It Nice
The benefits of positive affirmations on body and mind.
So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?
Give your hair some care when it needs it most.
Something for Your Mind
Let's talk meditation — sources, resources, and so much more.
Meet the Scrunchies
Hate to break it to you, but traditional elastics might be ruining your hair.
90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them.