Intuitive Haircare
Tapping into what your hair is telling you
Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
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Good People: Jayme Cyk & Ben Rabb
Meet Jayme Cyk & Ben Rabb, storytellers, artists, and married duo.
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Always Growing
Experiencing hair loss or severe hair damage is challenging for anyone. It can feel incredibly difficult, shameful, and downright overwhelming. There’s a huge market for hair growth solutions that promise...
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Getting Reacquainted
We’re finally at this pivotal moment where it feels like much of the world is re-opening. Although not everything feels like it once did, people are certainly making summer plans,...
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Finding Your Air Dry
For those who have spent years blow drying your hair, the idea of letting your hair air dry may seem undesirable and maybe even unattainable. After all, you’ve most likely...
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Good People: Bianca Valle
"My passions come from listening to my heart and honoring my essence. Through overcoming fear and learning to shed what others think of me, I am now able to listen...
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Je Ne Sais Quoi
There is something so magical about the indescribable. It may be because by nature, humans are curious creatures. We are attracted to mysterious people and mysterious things because our minds...
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On Craftsmanship
As a modern consumer it can be tempting to forego quality for expediency. Today’s consumer culture has unfortunately conditioned us to want the latest, and we expect to get it...
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Form Follows Function
The essential trio: Rosie Huntington-Whiteley’s favorite hair care kit.
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Good People: Shelcy & Christy
Embracing their natural hair, creating brands, and telling stories.
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Creating The Set
Within the world of haircare, there are endless options and complex products that often contain harsh chemicals or ingredients that we can’t pronounce. Crown Affair was created out of a...
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Rituals with... Morgan Wisted
“It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”
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Rituals with... Melissa Orons
Music that moves you, hair brushing at night, and silk scrunchies.
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Brush Up On Brushing
We believe a daily brushing ritual can transform your hair’s health. And while we may all strive for “healthier hair,” it’s important to find the right brush for you. We’ve...
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Rituals with... Diarrha N'Diaye-Mbaye
“My hair’s thickness and versatility remind me that I am limitless."
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Good People: Melanie Masarin
“Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water),...
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Rituals with... Kate Matthews
Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.
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Good People: Harling Ross
The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.
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