Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Signature Scent

    Signature Scent

    The power of your sense of smell

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  • Brush Up On Brushing

    Brush Up On Brushing

    We believe a daily brushing ritual can transform your hair’s health. And while we may all strive for “healthier hair,” it’s important to find the right brush for you. We’ve...

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  • Trust the Process

    Trust the Process

    A guide to finding what works for you.

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  • All Tangled Up

    All Tangled Up

    How to care for wet hair. 

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  • Rituals with... Diarrha N'Diaye-Mbaye

    Rituals with... Diarrha N'Diaye-Mbaye

     “My hair’s thickness and versatility remind me that I am limitless."

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  • To The Touch

    To The Touch

    A guide on how to choose. 

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  • Protect Your Strands

    Protect Your Strands

    Treat your hair like silk.

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  • Good People: Melanie Masarin

    Good People: Melanie Masarin

     “Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water),...

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  • Through the Crown

    Through the Crown

    The gateway to your higher self.

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  • Rituals with... Kate Matthews

    Rituals with... Kate Matthews

    Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.

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  • Your Hair's Canvas

    Your Hair's Canvas

    A guide to scalp care.

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  • Thank you.

    Thank you.

    A note from our founder for our (first!) birthday.

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  • In-Between Moments

    In-Between Moments

    Where real magic happens.

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  • You, But Better

    You, But Better

    Little enhancements for a better you. 

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  • Hair Growth

    Hair Growth

    Patience and nourishing from the inside out.

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  • Shower Thoughts

    Shower Thoughts

    Look forward to washing your hair.

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  • Rituals with... April & Conner

    Rituals with... April & Conner

    Brushing hair is their love language. (Us, too.)

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  • Rituals, Not Resolutions

    Rituals, Not Resolutions

    A new way to approach the new year.

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  • Good People: Harling Ross

    Good People: Harling Ross

    The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.

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  • Practicing Visualization

    Practicing Visualization

    Turn your intentions into being.

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  • Gifting with... Christina Grasso

    Gifting with... Christina Grasso

    Gifting comfy, quality moments.

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  • Gifting with... Ashley Lennon

    Gifting with... Ashley Lennon

    Gifting warm hugs from a distance.

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  • Taking Time For Yourself

    Taking Time For Yourself

    The most luxurious gift of all. 

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  • Gifting with... Elizabeth Kott

    Gifting with... Elizabeth Kott

    Gifting smells and comfort this season.

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  • Gifting with... Siraad Dirshe

    Gifting with... Siraad Dirshe

    Gifting experiences from cooking to moments of self-care.

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  • From Afar

    From Afar

    Showing you care, without being there. 

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  • Fewer, Better

    Fewer, Better

    Conscious consumerism amongst markdowns and sales. 

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  • Origami

    Origami

    In Japan, the paper crane is a symbol of peace, love, hope, and healing. Paper cranes are often given to someone to wish them well, especially during challenging times. Enclosed...

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  • Rituals With... Katra Awad

    Rituals With... Katra Awad

    Art, design, and how she cares for those stunning curls. 

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  • Give Thanks

    Give Thanks

    Practicing gratitude this holiday season.

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  • Rituals With... Sarah Solinger

    Rituals With... Sarah Solinger

    The LA-based interior designer shares her daily routine. 

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  • Between the Folds

    Between the Folds

    Meditating on the stillness between the folds.

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  • Good People: Alyssa Coscarelli

    Good People: Alyssa Coscarelli

    The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

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  • New Traditions

    New Traditions

    Out with the old, in with the new.

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  • Mindful Breathing

    Mindful Breathing

    Our favorite breathing techniques—and their many benefits.

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  • Rituals With... Alessandra Angelini

    Rituals With... Alessandra Angelini

    List making, meditating, and caring for hair from the inside out.

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  • Self-Soothing

    Self-Soothing

     For when the going gets tough.

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  • Rituals with... Samantha Furno

    Rituals with... Samantha Furno

    Healthy hair, morning runs, and her low maintenance routine.

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  • Cold Showers

    Cold Showers

    Good for your body, mind, skin—and hair.

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  • Digital Boundaries

    Digital Boundaries

    It's time to start thinking about digital wellness. We have a few ideas...

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  • Introducing The Brush Collection

    Introducing The Brush Collection

    New essential handmade tools are here, designed specially for your ritual.

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  • Our Favorite Ritual

    Our Favorite Ritual

    The calming, grounding, quieting ritual of The Brush.

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  • Rituals with... Arden Norman

    Rituals with... Arden Norman

    Slowing down, painting, and perfecting the art of the air dry.

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  • Treat Your Hair Like Silk

    Treat Your Hair Like Silk

    Our Founder's best advice.

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  • Material to Know: Plant Based Acetate

    Material to Know: Plant Based Acetate

    What it is, how it's made, and why we use it.

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  • Ingredient to Know: <br>Tsubaki Seed Oil

    Ingredient to Know:
    Tsubaki Seed Oil

    How much do we love tsubaki seed oil? Let us count the ways...

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  • Rituals with... Janice

    Rituals with... Janice

    Combing in the countryside, hanging with horses, and so much more.

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  • The Power of Scent

    The Power of Scent

    The science of how scent and memory are directly linked in our bodies.

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