Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Shower Thoughts

Shower Thoughts

Look forward to washing your hair.

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Rituals with... April & Conner

Rituals with... April & Conner

Brushing hair is their love language. (Us, too.)

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Rituals, Not Resolutions

Rituals, Not Resolutions

A new way to approach the new year.

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Good People: Harling Ross

Good People: Harling Ross

The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.

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Practicing Visualization

Practicing Visualization

Turn your intentions into being.

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Gifting with... Christina Grasso

Gifting with... Christina Grasso

Gifting comfy, quality moments.

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Gifting with... Ashley Lennon

Gifting with... Ashley Lennon

Gifting warm hugs from a distance.

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Taking Time For Yourself

Taking Time For Yourself

The most luxurious gift of all. 

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Gifting with... Elizabeth Kott

Gifting with... Elizabeth Kott

Gifting smells and comfort this season.

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Gifting with... Siraad Dirshe

Gifting with... Siraad Dirshe

Gifting experiences from cooking to moments of self-care.

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From Afar

From Afar

Showing you care, without being there. 

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Fewer, Better

Fewer, Better

Conscious consumerism amongst markdowns and sales. 

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Origami

Origami

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Rituals With... Katra Awad

Rituals With... Katra Awad

Art, design, and how she cares for those stunning curls. 

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Give Thanks

Give Thanks

Practicing gratitude this holiday season.

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Rituals With... Sarah Solinger

Rituals With... Sarah Solinger

The LA-based interior designer shares her daily routine. 

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Between the Folds

Between the Folds

Meditating on the stillness between the folds.

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Good People: Alyssa Coscarelli

Good People: Alyssa Coscarelli

The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

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New Traditions

New Traditions

Out with the old, in with the new.

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Mindful Breathing

Mindful Breathing

Our favorite breathing techniques—and their many benefits.

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Rituals With... Alessandra Angelini

Rituals With... Alessandra Angelini

List making, meditating, and caring for hair from the inside out.

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Self-Soothing

Self-Soothing

 For when the going gets tough.

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Rituals with... Samantha Furno

Rituals with... Samantha Furno

Healthy hair, morning runs, and her low maintenance routine.

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Cold Showers

Cold Showers

Good for your body, mind, skin—and hair.

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Digital Boundaries

Digital Boundaries

It's time to start thinking about digital wellness. We have a few ideas...

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Introducing The Brush Collection

Introducing The Brush Collection

New essential handmade tools are here, designed specially for your ritual.

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Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

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Rituals with... Arden Norman

Rituals with... Arden Norman

Slowing down, painting, and perfecting the art of the air dry.

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Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

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Material to Know: Plant Based Acetate

Material to Know: Plant Based Acetate

What it is, how it's made, and why we use it.

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Ingredient to Know: <br>Tsubaki Seed Oil

Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

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Rituals with... Janice

Rituals with... Janice

Combing in the countryside, hanging with horses, and so much more.

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The Power of Scent

The Power of Scent

The science of how scent and memory are directly linked in our bodies.

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Rituals with... Morgan Lily

Rituals with... Morgan Lily

Hammock lounging, haircare, and exquisitely crafted homemade chai.

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Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

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Something is coming...

Something is coming...

Might want to make some room in your shower.

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The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

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On Rituals

On Rituals

Rituals ground us, help us practice discipline, and bring control in times of chaos. 

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Scalp Massage 101

Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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How to Relax

How to Relax

In case you forgot...

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Good People: Kinjil Mathur

Good People: Kinjil Mathur

Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.

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On Balance

On Balance

Whether it’s work, life, or caring for our hair, it’s all a constant balancing act.

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Make It Nice

Make It Nice

The benefits of positive affirmations on body and mind.

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Hi, Maintenance

Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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Rituals… Post-Wash

Rituals… Post-Wash

Give your hair some care when it needs it most.

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Something for Your Mind

Something for Your Mind

Let's talk meditation — sources, resources, and so much more.

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Meet the Scrunchies

Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

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Preventable Damage

Preventable Damage

90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

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