Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Under the Sun

    Under the Sun

    Your essential guide to summer.

    Read More

  • Je Ne Sais Quoi

    Je Ne Sais Quoi

    There is something so magical about the indescribable. It may be because by nature, humans are curious creatures. We are attracted to mysterious people and mysterious things because our minds...

    Read More

  • On Craftsmanship

    On Craftsmanship

    As a modern consumer it can be tempting to forego quality for expediency. Today’s consumer culture has unfortunately conditioned us to want the latest, and we expect to get it...

    Read More

  • Form Follows Function

    Form Follows Function

    The essential trio: Rosie Huntington-Whiteley’s favorite hair care kit.

    Read More

  • What Surrounds Us

    What Surrounds Us

    You are what you are surrounded by

    Read More

  • More Than a Towel

    More Than a Towel

    A better way to dry your hair

    Read More

  • Good People: Shelcy & Christy

    Good People: Shelcy & Christy

    Embracing their natural hair, creating brands, and telling stories.

    Read More

  • Celebrating Texture

    Celebrating Texture

    A love letter to all hair

    Read More

  • Creating The Set

    Creating The Set

    Within the world of haircare, there are endless options and complex products that often contain harsh chemicals or ingredients that we can’t pronounce. Crown Affair was created out of a...

    Read More

  • Our Love Language

    Our Love Language

    How you receive and give love

    Read More

  • Form, Function, Intention

    Form, Function, Intention

    A look back at our brand story.

    Read More

  • Meet: Persimmon Powder

    Meet: Persimmon Powder

    Packed with purpose.

    Read More

  • Rituals with... Morgan Wisted

    Rituals with... Morgan Wisted

    “It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”

    Read More

  • Approaching Dry Shampoo

    Approaching Dry Shampoo

    MItzi Harris on developing The Dry Shampoo.

    Read More

  • Mindful Applications

    Mindful Applications

    Dropping into the present moment

    Read More

  • Coming Soon: Something New

    Coming Soon: Something New

    We can’t wait to share this one with you. 

    Read More

  • Rituals with... Melissa Orons

    Rituals with... Melissa Orons

    Music that moves you, hair brushing at night, and silk scrunchies. 

    Read More

  • Fine Fibers

    Fine Fibers

    A deliberate yet easy decision

    Read More

  • Signature Scent

    Signature Scent

    The power of your sense of smell

    Read More

  • Brush Up On Brushing

    Brush Up On Brushing

    We believe a daily brushing ritual can transform your hair’s health. And while we may all strive for “healthier hair,” it’s important to find the right brush for you. We’ve...

    Read More

  • Trust the Process

    Trust the Process

    A guide to finding what works for you.

    Read More

  • All Tangled Up

    All Tangled Up

    How to care for wet hair. 

    Read More

  • Rituals with... Diarrha N'Diaye-Mbaye

    Rituals with... Diarrha N'Diaye-Mbaye

     “My hair’s thickness and versatility remind me that I am limitless."

    Read More

  • To The Touch

    To The Touch

    A guide on how to choose. 

    Read More

  • Protect Your Strands

    Protect Your Strands

    Treat your hair like silk.

    Read More

  • Good People: Melanie Masarin

    Good People: Melanie Masarin

     “Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water),...

    Read More

  • Through the Crown

    Through the Crown

    The gateway to your higher self.

    Read More

  • Rituals with... Kate Matthews

    Rituals with... Kate Matthews

    Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.

    Read More

  • Your Hair's Canvas

    Your Hair's Canvas

    A guide to scalp care.

    Read More

  • Thank you.

    Thank you.

    A note from our founder for our (first!) birthday.

    Read More

  • In-Between Moments

    In-Between Moments

    Where real magic happens.

    Read More

  • You, But Better

    You, But Better

    Little enhancements for a better you. 

    Read More

  • Hair Growth

    Hair Growth

    Patience and nourishing from the inside out.

    Read More

  • Shower Thoughts

    Shower Thoughts

    Look forward to washing your hair.

    Read More

  • Rituals with... April & Conner

    Rituals with... April & Conner

    Brushing hair is their love language. (Us, too.)

    Read More

  • Rituals, Not Resolutions

    Rituals, Not Resolutions

    A new way to approach the new year.

    Read More

  • Good People: Harling Ross

    Good People: Harling Ross

    The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.

    Read More

  • Practicing Visualization

    Practicing Visualization

    Turn your intentions into being.

    Read More

  • Gifting with... Christina Grasso

    Gifting with... Christina Grasso

    Gifting comfy, quality moments.

    Read More

  • Gifting with... Ashley Lennon

    Gifting with... Ashley Lennon

    Gifting warm hugs from a distance.

    Read More

  • Taking Time For Yourself

    Taking Time For Yourself

    The most luxurious gift of all. 

    Read More

  • Gifting with... Elizabeth Kott

    Gifting with... Elizabeth Kott

    Gifting smells and comfort this season.

    Read More

  • Gifting with... Siraad Dirshe

    Gifting with... Siraad Dirshe

    Gifting experiences from cooking to moments of self-care.

    Read More

  • From Afar

    From Afar

    Showing you care, without being there. 

    Read More

  • Fewer, Better

    Fewer, Better

    Conscious consumerism amongst markdowns and sales. 

    Read More

  • Origami

    Origami

    In Japan, the paper crane is a symbol of peace, love, hope, and healing. Paper cranes are often given to someone to wish them well, especially during challenging times. Enclosed...

    Read More

  • Rituals With... Katra Awad

    Rituals With... Katra Awad

    Art, design, and how she cares for those stunning curls. 

    Read More