Top of Mind


Form, Function, Intention

Form, Function, Intention

By Crown Affair

We have grown quite a bit since our launch last year. It’s been an incredible journey for us to witness our universe come to life and see how our brand has evolved. Now, we want to take a moment to go back, pre-launch, and share the design story behind Crown Affair.

From the beginning, our founder and CEO, Dianna Cohen, sought out to both create products with the utmost quality and develop a brand identity that sparked moments of awe. Product quality and thoughtful design have been core to the brand from day one. To bring the Crown Affair brand design to life, Dianna worked alongside Sho Shibuya, an NYC-based graphic designer and founder of @placeholdernyc who served as Crown Affair’s art director. Dianna fondly looks back at those early days, gathering inspiration, getting lost in the works of her favorite artists, and printing out hundreds of logo variations in her NYC apartment and at Sho’s studio. 

The Crown Affair brand is rooted in art. To design our logo, we drew inspiration from the sculpture shapes and forms of  Romanian sculptor Brancusi. Our mark represents creating a path through a labyrinth or maze, as we believe the biggest impacts come from small actions, like a daily ritual. Crown Affair’s color palette, the combination of mint green, ivory, orange, and surf blue, is inspired by the retro-style works of American artist Ed Ruscha, to create a sense of serenity, calmness, and soothingness that is often found in nature. 

Design is at the heart of everything we do at Crown Affair. To us, design encompasses more than visual aesthetics. It's also a reflection of the care and time we put into developing our formulas.  We believe the things you surround yourself with become the visual literacy of your life. Connecting it all to create a universe of better, more thoughtful products and design. And when you see it, it hits. You can feel it. 

𝘚𝘩𝘰 𝘚𝘩𝘪𝘣𝘶𝘺𝘢, 𝘗𝘭𝘢𝘤𝘦𝘩𝘰𝘭𝘥𝘦𝘳


- Where do you live and what do you do?

Shelcy: I live in Brooklyn. By day, I’m a commerce editor at Popsugar, and the rest of time, I manage business and marketing strategy for the two brands I founded with my sister, NYCxClothes and NYCxStudio.

Christy:  I live in Brooklyn. I handle the creative and day-to-day operations of NYCxCLothes -our fashion & lifestyle storytelling platform  & NYCxStudio - our newly launched agency. I also do freelance social media management & consulting for brands such Prabal Gurung.

- Are you working from home now? If so, how have you stayed productive and creative?

Shelcy: Yes, I’ve been working from home since March of last year, and it’s been a really interesting experiment in productivity. At first, because I didn’t have to commute, I was feeling motivated from the additional rest, but as the pandemic carried on, I had bouts where I didn’t feel as driven. In those moments, what I do to stay productive is spending time outside (Chris and I love to bike), taking cold showers, and working out.

Christy: Yes, I started working from home since the beginning of the pandemic. It’s been a journey but I think one way I've stayed positive is by having a schedule. Setting up hours to get work done and also be social. It can be really though especially now to separate work and play but it’s important to have that accountability through a schedule.

- What is inspiring you most right now?

Shelcy: The warm weather. There’s something about spring/summer that feels like a revival. We stayed in New York the entire time, and it’s been a really emotional experience seeing it spring back from what the city went through. So I’m just really excited to go somewhere, get together with friends, and resume a sense of normalcy.

Christy: I’m inspired by the world’s resilience. I’m inspired by New York City and its inimitable energy.

- Books or writers


Writers - Ta-Nehisi Coates, Roxane Gay, Joan Didion, Haruki Murakami, Hanya Yanagihara

Books - A Little Life, The Water Dance


Norwegian Wood by Murakami