Free IDKW Mini Fragrance Spray with orders $100+
Our formula infused with their cult-favorite scent, I DON'T KNOW WHAT.
A non-toxic refresh fir your scalp and strands.
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Moms, mother figures, and friends. Here's what to gift them.
The Texturizing Air Dry Mousse
Crunch-free styling foam to enhance waves, add volume, and define curls.
The Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
The Towel
Microfiber waffle knit towel to protect strands and speed up drying.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Brush No. 001
Boar and nylon bristle brush for healthy scalp and strands.
The Signature Scent
A luxurious perfume for your strands.
The Best Seller Trio
Our community's three favorite formulas.
The Weightless Hydration Duo
A moisturizing ritual in-shower and in-between washes.
The Oil
Lightweight oil for smooth, hydrated strands.
The Best Seller Duo
Our most loved formulas, bundled for you.
The Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Renewal Mask
A luxurious treatment for deep hydration.
The Clips
Handcrafted to hold hair in place without breakage.
The Introduction Duo
More volume, less frizz, no heat.
The Shampoo and Conditioner Bundle
Personalize Your Wash Day Duo.
The Finishing Spray
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Styling Collection
For a voluminous, frizz-free Air Dry
