Top of Mind


Je Ne Sais Quoi

Je Ne Sais Quoi

By Crown Affair

There is something so magical about the indescribable. It may be because by nature, humans are curious creatures. We are attracted to mysterious people and mysterious things because our minds are constantly seeking opportunities to learn something new, and to figure something out. Exploring the unknown gives you a thrill, excitement, and a chance to find that something out. 

There are those little moments where out of the blue something just clicks and suddenly you have a deeper understanding or you know how to solve the problem. You may encounter a stranger as they walk by and their smile leaves an impression that you’ll always remember yet you never speak them. You discover a new perfume that makes you feel confident but you can’t determine which notes you're drawn to the most or even why. You have a gut feeling about a seemingly unimportant decision and it’s the one decision that’s had the greatest, most positive impact on your life. 

In these moments you may think, “I don’t know what just happened but I feel better.” We like to think of these experiences as enhancers. You can’t quite put your finger on it but you are intrigued by that feeling, that sense of “je ne sais quoi.” You feel satisfacted or gratified, yet you can’t quite put into words. You just know you feel elevated, like an enhanced version of you. 

Maurice Tabard, 𝘊𝘰𝘮𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 (1950)