Throughout history, many artists have drawn motivation from a muse - a person, often a woman, who served as a single source of creative inspiration. The concept of the muse dates back to ancient Greek mythology. It is said that any of the nine daughters of Mnemosyne and Zeus could be a muse as each goddess presided over a different art or science including literature and music. Today, we see the film director most artistically inspired by the actor, or the writer most enthralled by their wife. 

A muse can not only inspire an artist, but they can also guide, encourage, and inform the work. For us, our muse is a woman that is strong yet feminine. Because we are most inspired by women who channel their power and strength from a feminine place. Those lead with clarity and create a world around them rooted in a soft power. 

We gravitate to women who are intentional with the products they use, the people they surround themselves with, and the words they speak. These women radiate their beauty from the inside out by using only the best when it comes to their health and well being. These women have an undeniable sense of self because they love and accept themselves. In this form of the beautiful feminine, we see so much strength. 

𝘶𝘯𝘵𝘪𝘵𝘭𝘦𝘥, Mark Rothko (1969)