Our philosophy is that you, completely as you are today, are enough. We believe that your personal evolution doesn’t have to be an all-in or all-out game. You can find subtle ways to uplevel your life, your daily rituals, and your hair to become you, but better. The good news? You already have an incredible, unique baseline to get you started. 

Your hair is worthy and beautiful as is. It may just need a little boost, a little enhancement. Your evolution doesn’t require you to reinvent the wheel. All you need to do is find those little enhancements that make you feel good rather than relying on one single practice or product to be a quick fix. 

Try adding The Oil to your hair for extra hydration and shine - that little extra je ne sais quoi feeling. Lean into your natural features with the “no-makeup, makeup” look by opting for a tinted moisturizer rather than foundation. Swap out your current concealer for a cleaner brand that is free of harsh chemicals. Commit to 15 minutes of light movement everyday, this can be walking in your neighborhood. Disable push notifications from social media and news apps. Find five minutes of uninterrupted quiet time each day. All of these practices are within your reach and ultimately lead to becoming you, but better.  

𝘑𝘦𝘧𝘧𝘳𝘦𝘺 𝘚𝘪𝘮𝘮𝘰𝘯𝘴, '𝘎𝘳𝘢𝘷𝘪𝘵𝘺 𝘞𝘦𝘭𝘭 𝘝𝘐' (2013)