The Ritual Shampoo

Gentle, effective and clean, this is the only shampoo you need.

Rated 5.0 out of 5
Based on 13 reviews
5.0

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Coconut Surfactant System

Traditional cleansing products rely on harsh chemicals and sulfates like SLS that strip your strands, resulting in an overproduction of oils over time. But the Ritual Shampoo is formulated differently. It cleanses using a naturally-derived, coconut-based surfactant system. These surfactants are eco-friendly and gentle on the skin, with a high-foaming lather so you can use less—with better results.

02 Tsubaki Seed Oil

Originating from Jeju Island in South Korea, oil derived from tsubaki seed—also known as camellia seed—moisturizes and strengthens the hair shaft from the inside, preventing damage and making hair more flexible. Thanks to its lightweight, non-greasy nature, it’s the ultimate hydrating ingredient for all hair types.

Water/Aqua/Eau, Lauramidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Fragrance/Parfum, Camellia Japonica (Tsubaki) Seed Oil, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid.

How To: The Ritual Shampoo

Reviews & Questions

Rated 5.0 out of 5
Based on 13 reviews
5.0
average rating 5.0 out of 5
Based on 13 reviews
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    13 Reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
13 Reviews
Reviewed by Carol M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Pure Luxury

I have loved all Crown Affair products from the start and am thrilled to enjoy the new hair cleanser and conditioner. My hair feels soft, looks shiny, healthy and full. Thank you.

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Reviewed by Meghan Casey L.
Verified Reviewer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

So soft and smells so subtly clean

I loved this shampoo. From the packaging to the subtle scent to the product itself, it truly felt like a ritual! My hair is thin and fine so most moisturizing shampoos and conditioners weigh it down — this shampoo lifts! My roots were clean and soft without feeling dry. I let my hair air dry after the shower and this shampoo did not disappoint.

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Reviewed by Elisabeth C.
Verified Reviewer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Scratchy scalp no more!

I can't get enough of this shampoo! I have the worst scalp on the planet and have struggled to find a clean cleansing shampoo that doesn't make my scalp flake immediately after use. Not only does this product make my hair feel incredible but this shampoo has great lather, is easy to distribute and the center dispensing cap is super easy to use!

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