The Ritual Shampoo & Conditioner
Pared down formulas for indulgently clean, healthy hair.
Good to know:
- Clean
- Cruelty Free
- Vegan
The Ingredient Story
The Ingredient Story
01 Clean
The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.
02 Effective
The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.
03 Ritual
There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.
How To: The Ritual Shampoo & Conditioner
Reviews & Questions
- Straight
Ooooo she gooood!
"Moisture is the essence of wetness, and wetness is the essence of beauty." - Derek Zoolander
This combo!! The shampoo perfectly cleanses my hair without stripping it, and the conditioner leaves my ends moisturized and healthy 🥹 and the sent! Bellissimo! Definitely adding the leave in conditioner to my cart next time for the triple threat ;)
- Wavy
Best shampoo/conditioner
I’m so glad I decided to give the shampoo and conditioner a chance! My hair is thick and the shampoo leaves my scalp feeling so clean and moisturized. The conditioner compliments the shampoo so well. My hair is so soft! Definitely give this combo a try!
Close to perfection for fine, straight hair!
I have very fine straight Asian hair that is dry at the ends and gets greasy at the top quickly. I’ve struggled to find a hair care brand that I truly love and I’ve never been loyal to any one line or brand until I found Crown Affair through an influencer I follow. I rarely write reviews but felt compelled to because I love this brand and their ethos so much! As a designer, I appreciate how clean and minimal the aesthetic is.
Formula: Shampoo cleans without stripping. My only gripe is that you need quite a decent amount of product to get a good lather. The conditioner is really lightweight and leaves my hair sleek and shiny. I’d consider both to be relatively “gentle” products and I supplement with the Crown Affair Leave-In Conditioner on my ends for more moisture sometimes.
Packaging: I love the twist top packaging of the shampoo that allows you to squeeze from the lid without taking it off. I wish more brands would use bottles like this. You don’t get clogged pumps and chunks of dried product. The conditioner packaging is easy to use (I appreciate the squeeze tube instead of a bottle) and I plan to cut it open to get every last drop out.
Scent: I have a very sensitive nose (and terrible allergies) but the scent of this doesn’t irritate me at all. The scent is strong but not overpowering and lasts till the 2nd (and sometimes even 3rd day) after initial application. My partner (who is also sensitive to smells) loves it and is constantly sniffing my hair and telling me how…
The Ritual Shampoo & Conditioner on You
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