It’s wash day and the beginning of your hair care ritual starts here—in the shower, over the sink, in a freshwater pond…wherever you are, it all comes down to the right cleanser. 

The Ritual Shampoo & Conditioner are impeccably gentle, yet powerfully cleansing formulas that use naturally-derived, coconut-based surfactants to lift grease, dirt, and pollutants from your hair, moisturizing as they go.

We took a year to get it right, culling feedback from hundreds of reviews from our community. Our final formula is a super-clean—sulfate- and PEG-free—shampoo and lightweight, ultra-hydrating conditioner that work. The Ritual Shampoo removes everything you need it to and nothing you don’t, protecting your scalp and its natural balance for fresh, lightly moisturized and subtly fragranced hair. The Ritual Conditioner is based on our signature Renewal Mask, tweaked to get it just-right for more frequent use. 

The Ritual Shampoo & Conditioner are designed for all hair types, textures and lengths. Both are also safe for color-treated hair.

The Ritual Shampoo: 240ml / 8.1 fl. oz

The Ritual Conditioner: 220ml / 8.5 fl. oz

Depending on your hair type, brushing dry prior to washing it helps to loosen the kinds of things you want to get rid of (dirt, skin, sweat, sebum, and product buildup) for a cleaner cleanse. Start at the crown of your head and work your way around in long, even strokes.

Thoroughly wet hair and work The Ritual Shampoo—just enough to cover your scalp—through strands and rinse. If desired, repeat with a second shampoo for a two-step ritual. The first wash breaks down oils and buildup; the second rinses them out and creates a richer lather.

Follow with The Ritual Conditioner and a nice scalp massage. Apply to hair from mid-length to ends. Feel free to let it sit for 3-5 minutes for extra deep hydration. Reach for a wide-tooth comb to detangle with ease, then rinse thoroughly. 

The Ritual Shampoo:

• Coconut-based surfactants for non-stripping cleanse
• Hydrolyzed-Wheat Protein for volume without frizz or buildup

Full Ingredient List:

Water/Aqua/Eau, Lauramidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Fragrance/Parfum, Camellia Japonica (Tsubaki) Seed Oil, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Citric Acid.  

The Ritual Conditioner:

• Beetroot to strengthen the hair shaft and boost shine
• Tsubaki Seed for non-greasy hydration

Full Ingredient List: 

Water/Aqua/Eau, Behentrimonium Chloride, Cetrimonium Chloride, Bis-(Isostearoyl/Oleoyl Isopropyl) Dimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Isopropyl Alcohol, Camellia Japonica (Tsubaki) Seed Oil, Dimethicone, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Lactic Acid, Fragrance/Parfum, Linalool, Potassium Lactate, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Gluconate