The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 121 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 121 reviews
4.9
average rating 4.9 out of 5
Based on 121 reviews
  • 5 Stars
    111 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    0 Reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
121 Reviews
Reviewed by Benjie P.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Love this combination

I have tried so many shampoos and conditioners. I am

absolutely blown away at how amazing these products are. My hair is soft, shiny, smells so good. I have dryer hair that I color frequently.

Recommend this to everyone

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Reviewed by nihana p.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Curly
Rated 5 out of 5
Review posted

subtle but big difference

coming from testing out a lot of shampoo conditioners for my hair, at first these felt a bit too light/subtle and i wondered if they’d have a big impact - but the results were very apparent once my hair dried. this works beautifully and has even led to me air drying/embracing my own texture more. love it!!

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Reviewed by Monica M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Curly
Rated 5 out of 5
Review posted

The Best!

I was amazed. This is the best shampoo and conditioner that I’ve used in 20+ years. Makes my hair soft and manageable and it smells lovely (very lightly lovely— and I am very sensitive to scents, so perfect)!

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