The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 51 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 51 reviews
4.9
average rating 4.9 out of 5
Based on 51 reviews
  • 5 Stars
    46 Reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
51 Reviews
Reviewed by Madeline O.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

A Game Changer

I always thought I was just born with bad hair. This shampoo and conditioner has changed everything. Now, my hair is so silky and shiny, it has volume, and my natural waves are so much more textured.

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Reviewed by R S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

So Far So Good

After the first uses I do like results.

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Reviewed by gina
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Amazing scent, leaves my hair SO soft

I absolutely love the scent and packaging, but the way my hair feels after a wash is the biggest perk for me. This shampoo and conditioner leaves my hair feeling ultra soft and bouncy, not weighed down or stripped. Love it!

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