The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 141 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 141 reviews
4.9
average rating 4.9 out of 5
Based on 141 reviews
  • 5 Stars
    131 Reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
141 Reviews
Reviewed by Amanda F.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love these formulas

I first bought the shampoo and conditioner back in March. My first impression was that the shampoo smelled wonderful, but I felt like it was too stripping for my hair. The conditioner is wonderful. I only use a small amount and it leaves my hair so soft for days.

I watched the CA team explain how to use the shampoo, and the advice really helped. The two washes really makes a difference for my hair and really makes the shampoo effective. If you’ve never used sulfate-free shampoo, know that you need to use a little, add water to emulsify bit by bit.

These are now my go-to formulas. I can wash and have beautiful hair for four or five days.

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Reviewed by Sarah D.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Impressed!

I’m a bit of a shampoo junkie and I absolutely love the shampoo and conditioner—the smell is wonderful and subtle, my hair is soft but not weighed down, and my fine hair has body and feels great:

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Reviewed by Susan M F.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Wonderful.products

Sometimes you try an expensive new shampoo and/or conditioner and have such high hopes only to feel disappointed. Crown Affairn products are NOT those products. Your hair will feel and look amazing and it is worth every nickel!!

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