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The Ritual Guide

The Ritual Guide

By Crown Affair

We believe loving your hair starts with understanding how to care for it. Our goal is to create beautiful tools and effective formulas that integrate seamlessly into your routine—and help transform it into a true ritual. The ritual you create will depend on your specific hair type, so dive into our suggestions below, but always follow your gut. You’re the true expert on your hair, we’re just here to help you love it even more.

Illustrations by Carly Hanna 

The Ritual Guide


If your hair is straighter, brushing will be the cornerstone of your routine. Daily brushing helps keep your hair healthy and clean, so take a few minutes every morning and night to brush it out from root to end. Once a week, swap out your usual conditioner for The Renewal Mask and leave on for five minutes, using The Comb No. 002 to evenly distribute product and give your scalp a nice massage. After your wash routine, wrap your hair in The Towel to gently absorb water, then gently detangle with The Comb. Finish with a few drops of The Oil worked into damp hair from mid-length to ends, and air dry or heat style as usual.

The Ritual Guide


Like straight hair, brushing will keep wavy hair healthy and your scalp clean. If you have thicker hair, make sure to detangle first, starting with the ends of your hair and work your way up. After detangling, brush from your roots to your ends to evenly distribute oils throughout your strands and clear your scalp from debris. Do this before bed to wake up with shinier, bouncier hair, and before washing for a cleaner clean. Once a week, swap out your usual conditioner for The Renewal Mask and leave on for 5-10 minutes, depending on how dry your hair is, using The Comb No. 002 to evenly distribute product and give your scalp a nice massage. Post-wash, use The Comb to detangle, then apply The Oil from mid-length to ends. How much you use will depend on the density and porosity of your hair, so remember less is more. 

The Ritual Guide


Not every curl type is into brushing, but if it is part of your ritual, we recommend brushing pre-wash to distribute natural oils and help it stay evenly hydrated. Brushing before washing can also help clear your scalp of dead skin and product buildup, giving you a cleaner clean when you wash. In-shower, use The Comb No. 002 to work The Renewal Mask through your hair, starting at the ends and working your way up. Post-shower, blot hair lightly with The Towel, add leave-in conditioner, and apply The Oil to lock in moisture. 

The Ritual Guide


Coily hair care is all about hydration and moisture. Depending on your curl pattern, use The Comb in-shower to work product through your hair, starting from the ends and working your way up. Once or twice a week, give your strands some extra love with The Renewal Mask. Leave on for 10-15 minutes using The Comb No. 002 to evenly distribute product and give your scalp a nice massage, and rinse with cold water to seal the cuticle and add shine. Post-shower, use The Towel to blot moisture from your hair unless you’re doing a wash and go, then style as usual. If you have high porosity hair that easily gains and loses moisture, apply your favorite leave-in followed by The Oil, then a cream. If you have low porosity hair that needs extra help getting moisture, apply your leave-in, then your cream, and finish with The Oil. Style as usual and re-apply The Oil to ends as needed for a quick refresh. 

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Special shout out to our summer social media intern, Carly Hanna, who drew these beautiful illustrations for the guide. Check out her IG at @carlyahanna and keep an eye out for her in the future.