The Towel

Name: The Towel
Brand: Crown Affair
Price: 59.0 USD
Availability: InStock
Rating: 4.9 (600 reviews)

Curl Enhancing
Frizz Control
Strengthening

Rated 4.9 out of 5

Based on 600 reviews

4.9

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we took a microfiber, waffle knit, and created a patented shape with secure elastic to hold hair of all lengths and textures. The microfiber material absorbs moisture in a gentle way, leading to less frizzy strands as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you'd like.

Available in White, Black, and a limited edition holiday Green.

How to Use

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Works For Everyone

Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

What are the benefits of using The Towel post shower?

How big is The Towel? Can it be used for all hair lengths?

Is The Towel for all hair types and textures?

Reviews

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average rating 4.9 out of 5

Based on 600 reviews

5 Stars

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4 Stars

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3 Stars

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1 Star

3 Reviews

99% of reviewers would recommend this product to a friend

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600 Reviews

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Reviewed by Natalie M.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Curly

Rated 5 out of 5

Review posted

I can't believe it... but this is worth every penny

I truly did not want to say that this towel was worth $50 because it's just a towel but, wow. My hair retains moisture a lot and I have never had a towel dry my hair this quickly. I would also say if you have curly hair, this is worth every penny of the $50. This truly has drastically improved my hair texture and reduced frizz.

Was this helpful?

Reviewed by Mom o. t.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Stays on while chasing toddlers

Great for moms

Was this helpful?

Reviewed by Katherine M.

Verified Buyer

Reviewing

The Towel

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Very pleased

The wrap is easy to affix and is gentle on the hair while soaking up the moisture

Was this helpful?

Up to 20% off Build Your Ritual

The Hydration Collection

Our Standards

Our Story

Build Your Ritual

The Hydration Collection

Complete Your Routine

The Texturizing Air Dry Mousse

The Leave-In Conditioner

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

I can't believe it... but this is worth every penny

Stays on while chasing toddlers

Very pleased

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Renewal Mask

Product Spotlight

Build Your Ritual

The Hydration Collection

Towel Embroidery

Towel Color: White Towel

Thread Color: Black

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Texturizing Air Dry Mousse

The Leave-In Conditioner

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

How To: The Towel

The Towel on You

FAQ

Reviews

I can't believe it... but this is worth every penny

Stays on while chasing toddlers

Very pleased

May we recommend?

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Renewal Mask

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.