Crown Affair x ILIA


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    • Crown Affair x Ilia The Towel in Pink
      Crown Affair x Ilia The Towel in Pink
      • New!

      Crown Affair x Ilia The Towel in Pink

      A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.

    • Crown Affair x Ilia Out-the-Door Ritual
      Crown Affair x Ilia Out-the-Door Ritual
      • New!

      Crown Affair x Ilia Out-the-Door Ritual

      A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getting ready.

    • Crown Affair Microfiber Hair Towel
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      • Bestseller

      The Towel

      Microfiber waffle knit towel to protect strands and speed up drying.

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      The Leave-In Conditioner
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      • Bestseller

      The Leave-In Conditioner

      Weightless hydrating cream for damp or dry strands.

    • The Smoothing Air Dry Cream
      The Smoothing Air Dry Cream
      • Bestseller

      The Smoothing Air Dry Cream

      A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

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      • Bestseller

      The Texturizing Air Dry Mousse

      Crunch-free mousse that enhances waves, adds volume, and defines curls.

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      • Bestseller

      The Dry Shampoo

      Non-aerosol dry shampoo powder for scalp and strands.

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    • The Clips
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      • Bestseller

      The Clips

      Handcrafted to hold hair in place without breakage.

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      • Bestseller

      The Brush No. 001

      Nylon and boar bristle brush for a healthy scalp and strands.

    • The Air Dry Trio
      The Air Dry Trio
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      The Air Dry Trio

      For smooth, textured, air-dried hair.

    • The Introduction Duo - the towel and the texturizing air dry mousse
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      The Introduction Duo

      More volume, less frizz, no heat.

    • The Best Sell Trio - The Leave In Conditioner, Dy Shampoo, Texturizing Air Dry Mousse
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      The Best Seller Trio

      Our community's three favorite formulas.

    • Dianna's Signature Air Dry Collection - the towel, leave in conditioner, the texturizing air dry mousse, the clips
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      Dianna's Signature Air Dry Collection

      Our founder's ritual for an effortless Air Dry.

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    • The Wash Care Trio
      The Wash Care Trio
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      The Wash Care Trio

      Cleanse, condition, dry without frizz.

    Behind The Collaboration


    Sasha Plavsic founded ILIA in 2011 to create makeup that makes your skin better. Dianna Cohen launched Crown Affair in 2020 with the belief that haircare should be a ritual to return to, creating intentional moments of care that feel grounding and true. Now, two clean beauty brands that were bound to come together are celebrating thoughtful formulas and the simple art of getting ready.