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The Towel
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The Towel
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TheTowel-OnModel
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The Towel
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TheTowel-OnModel
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The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 562 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

Complete Your Routine

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The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

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The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

Reviews

Rated 4.9 out of 5
Based on 562 reviews
4.9
average rating 4.9 out of 5
Based on 562 reviews
  • 5 Stars
    541 Reviews
  • 4 Stars
    13 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
562 Reviews
Reviewed by Arielle M.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Rated 5 out of 5
Review posted

best hair towel of my life

as someone who's used different variations of hair towels since high school, I'm telling you this is the be-all end-all. It's thoughtfully designed, feels luxe, and holds/dries my hair sooooo much better. Just ordered in the other colors!

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Reviewed by LIndsay C.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Rated 5 out of 5
Review posted

Don’t know why I waited so long.

What a game changer for my morning routine.

People had told me about them and I finally pulled the trigger. So happy

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Reviewed by Erika B.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 4 out of 5
Review posted

Great upgrade

I haven’t had long hair for years and was lowkey losing my mind trying to dry it with standard towels. This towel really speeds up dry time and stays in place well. My only complaint is mine arrived smelling so odd (material? dye?) and no amount of washing has helped.

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