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The Towel
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The Towel
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The Towel
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The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 626 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

Complete Your Routine

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The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

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The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

Reviews

Rated 4.9 out of 5
Based on 626 reviews
4.9
average rating 4.9 out of 5
Based on 626 reviews
  • 5 Stars
    603 Reviews
  • 4 Stars
    15 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
626 Reviews
Reviewed by Kyle N.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

11/10

This towel is absolutely worth the splurge! I have now purchased it for my two sisters, my MIL, and my brothers girlfriend (all of whom rave about it too). Cuts down on drying time, protects your hair from damage, and the design is also *chefs kiss*. (Elastic keeps the towel in just the right spot). If you're debating about it - just treat yourself.

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Reviewed by Leslie
The Towel
Reviewing
The Towel
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the Quality and ease of use

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Reviewed by Timothy M.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
  • Straight
Rated 5 out of 5
Review posted

Literally the BEST hair towel!!!

It truly dries your hair AND it DOES NOT MOVE!!!!

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