The Towel

Clean
Cruelty Free
Vegan

Rated 4.9 out of 5

Based on 770 reviews

4.9

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we designed a waffle knit, microfiber hair towel in a patented shape with secure elastic to hold hair of all lengths and textures.

The microfiber material absorbs moisture in a gentle way, leading to less frizz as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you’d like.

Dimensions: 32” x 38”

How to Use

For straight or wavy hair:

Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair:

Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair:

Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions:

Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Designed for All Hair Types

This patented microfiber hair towel features a smaller-than-bath-towel shape with an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

What are the benefits of using a microfiber hair towel after showering?

How do microfiber hair towels prevent frizz and reduce drying time?

How big is The Towel? Can it be used for all hair lengths?

How long do you keep your hair in a microfiber towel?

Reviews

Rated 4.9 out of 5

Based on 770 reviews

4.9

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average rating 4.9 out of 5

Based on 770 reviews

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4 Stars

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99% of reviewers would recommend this product to a friend

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770 Reviews

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Reviewed by BK

Verified Reviewer

Reviewing
The Towel

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Fantastic as advertised!

Bought for a friend with thick hair & she absolutely loves it. Cuts in drying time and is a luxurious experience - buying more for pals now!

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Reviewed by Margaret

Reviewing
The Towel

I recommend this product

Rated 5 out of 5

Review posted

5 Stars

Love the color!!! Love how it wicks away the water making my tjick hair easy to dry.

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Reviewed by Margaret

Reviewing
The Towel

I recommend this product

Rated 5 out of 5

Review posted

5 Stars

Love the color!!! Love how it wicks away the water making my tjick hair easy to dry.

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