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Clinically proven to strengthen, soften, and smooth strands.
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Dianna's Nighttime Ritual
Our founder's nighttime ritual.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Air Dry Ritual Set
Hydration, volume, and a touch of holiday. Limited edition.
The Best Seller Duo
Our most loved formulas, bundled for you.
The Best Seller Trio
Our community's three favorite formulas.
The Brush Cleaner
A nylon-bristled tool to keep your brush as good as new.
The Brush No. 001
Boar and nylon bristle brush for healthy scalp and strands.
The Brush No. 002
A wooden pin detangling brush for all hair types.
The Brush No. 003
A boar bristle brush for fine strands or as a styling tool.
The Calming Scalp Serum
A nutrient-rich, restorative serum to soothe the scalp.
The Case
So you can bring your ritual everywhere.
The Cleansing Scrub
A whipped scalp scrub to exfoliate and cleanse.
The Clips
Handcrafted to hold hair in place without breakage.
The Comb Keychain
Clip, comb, and go.
The Comb No. 001
Handmade wide tooth comb for detangling anywhere.
The Comb No. 002
An in-shower, post-shower, all-day detangler.
The Crewneck
Our signature cotton crewneck.
The Dry Hair Duo
Our a.m. / p.m. hydration ritual.
The Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
The Finishing Gel
Versatile gel-cream for buildable hold with a natural finish.
The Finishing Spray
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Gift Card
Give the gift of choice.
The Hair Refresh Ritual Set
Our bestselling, weightless refresh for wet or dry hair.
The Hydrating Conditioner
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Hydrating Shampoo
Hydrating cleanser for dry or damaged strands.
The Introduction Duo
More volume, less frizz, no heat.
The Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Mini Air Dry Set
Our three bestsellers for hydrated and bouncy hair anywhere.
The Mini Brush No 001
Our dual bristle boar and nylon brush in a purse-friendly size.
The Mini Tote
Our signature canvas mini tote.
The Oil
Lightweight oil for smooth, hydrated strands.
The Out-The-Door Air Dry Bundle
For good hair all day.
The Overnight Repair Serum
The Overnight Repair Trio
Brush, treat, sleep.
The Renewal Mask
A luxurious treatment for deep hydration.
The Scalp Repair Duo
Exfoliate and treat the scalp for healthier hair.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 003
Medium sized, 100% silk scrunchie for everyday style and protection.
The Set
The basics, bundled.
The Shampoo and Conditioner Bundle
Personalize Your Wash Day Duo.
The Signature Scent
A luxurious perfume for your strands.
The Silk Pillowcase
100% Mulberry Silk. Adds shine while you sleep.
The Silky Smooth Duo
A protective duo for silkier, softer hair.
The Summer Slick Back Bundle
An elevated look when there’s no time to shower.
The Texturizing Air Dry Mousse
Crunch-free styling foam to enhance waves, add volume, and define curls.
The Towel
Microfiber waffle knit towel to protect strands and speed up drying.
The Travel Bundle
Our TSA-friendly bestsellers, bundled.