Ritual Set Women LP A1
Welcome to the world of Crown Affair
Everything we make is created with you in mind. We formulate, design, and craft using the best ingredients, most experienced makers, and incredible scientists from around the world. Our products are clean and effective and our tools are made to last. Each works to restore your hair’s natural balance so it can look and feel its best all the time, and your routines can become something more: rooted in the joy of ritual.
Clean
Ethically sourced
For all hair types
Vegan
Sulfate and Paraben Free
Cruelty-free
"It’s a good hair day in a box—and the best-ever present to yourself, not to mention anyone else. The oil leaves hair thoroughly nourished but not weighed down, and shiny, not greasy.”
"These products have truly transformed my hair. My hair before Crown Affair: so puffy and dry, needed chemical smoothing treatments just to keep it manageable. My hair after Crown Affair: so long, silky-soft, smooth. Even better, all the products are so luxurious it really makes me love taking care of my hair.”
“Crown Affair's Ritual Shampoo & Conditioner immediately improved hair volume that made my roots look and feel cleaner for longer. It's worth the investment for the amount of time I can wait between shampoos without feeling greasy, the noticeable lift and volume, the minimized frizz, and how strong and moisturized my hair feels overall.”
The Complete Ritual
$299 $361
This is the conclusive all-in-one Crown Affair collection: our most loved product formulas and handcrafted tools that work together to restore balance to your hair. By gently nourishing, hydrating, and healing your scalp and strands, this all-encompassing (pre-shower, in-shower, and post-shower) ritual promotes growth and reintroduces your hair to its most naturally healthy, best-looking self—for good.
The Complete Ritual Includes
The Ritual Shampoo
Gentle, effective and clean, this is the only shampoo you need.
The Ritual Conditioner
Deeply moisturizes from within to strengthen, soften, and hydrate hair.
The Renewal Mask
A luxurious weekly ritual that hydrates hair without weighing it down.
The Oil
A lightweight serum for smooth, hydrated hair.
The Dry Shampoo
A volumizing, nutrient-rich dry shampoo that gives the illusion of just-washed strands.
The Towel
A special microfiber towel to protect your hair when it’s most vulnerable.
The Comb No. 002
An in-shower, post-shower, and all day detangler.
The Brush No. 001
A pure boar bristle brush for thin, fine hair, or styling anytime.
The Scrunchie No. 001
A 3-pack of small, 100% silk scrunchies for everyday protection—and fun.
How to use The Complete Ritual
Pre-shower
Depending on your hair type, brushing dry prior to washing it helps to loosen the kinds of things you want to get rid of (dirt, skin, sweat, sebum, and product buildup) for a cleaner cleanse. Using The Brush No. 002, start at the crown of your head and work your way around in long, even strokes.
In-Shower
Thoroughly wet hair and work The Ritual Shampoo—just enough to cover your scalp in a thick lather—through strands and rinse to break down oils and buildup.
Follow with The Ritual Conditioner and a nice scalp massage. Apply to hair from mid-length to ends. Feel free to let it sit for 3-5 minutes for extra deep hydration.
Use The Comb to detangle with ease, then rinse thoroughly.
Swap in The Renewal Mask when you feel like you need it to nourish, deeply hydrate, and lock moisture in so it lasts.
Post-Shower
Wrap and tuck The Towel around your hair for a quicker, gentler air dry.
Detangle with The Comb No. 002, then use a few drops of The Oil in damp hair for silky-soft hydration and shine.
On days you don’t wash or need extra volume, use The Dry Shampoo to refresh: Dip the brush into powder lightly and apply directly to your roots. Use fingers to further distribute product and repeat as necessary until desired look and feel are achieved.
Touch up with The Brush No. 002 and style with The Scrunchie No. 001 anytime.
We're Hearing Good Things
A Must-Have
"I recently purchased the complete ritual kit and OMG it is amazing!! Within one wash my hair already responded, silky soft and not dry. The dry shampoo smells amazing and my hair responds so well to such a little amount and it lasts for so long! Highlyyyy recommend!!"
Love this set!
"My hair feels cleaner and healthier than it has in a long time after using the shampoo/conditioner! Also OBSESSED with the towel and oil. Excited to continue using and loving these products as I kick my self-care game up a notch."
Get to Know: The Complete Ritual
Cleanse
Brush dry hair before washing for a more thorough cleanse. Then work enough of The Ritual Shampoo to cover your scalp through your hair (no need to wash the ends—rinsing from the top will get them. Finish with The Ritual Conditioner to lock in moisture (and our signature scent). Swap in The Renewal Mask when you feel like you need it to nourish and deeply hydrate so moisture lasts.
Ritual
Enjoy stepping out of the shower more. The Towel is super soft and perfectly sized for your hair. Wrap and tuck, leaving it to absorb moisture while you take care of your skin or drink your coffee. Then gently detangle damp strands with The Comb, finish with a few drops of The Oil, and let dry (no rush here).
Repeat
Maintain the ritual on in-between days—refreshing with The Dry Shampoo when you need it, and sweeping hair into The Scrunchie No. 001 whenever, wherever.
Cleanse
Brush dry hair before washing for a more thorough cleanse. Then work enough of The Ritual Shampoo to cover your scalp through your hair (no need to wash the ends—rinsing from the top will get them. Finish with The Ritual Conditioner to lock in moisture (and our signature scent). Swap in The Renewal Mask when you feel like you need it to nourish and deeply hydrate so moisture lasts.
Ritual
Enjoy stepping out of the shower more. The Towel is super soft and perfectly sized for your hair. Wrap and tuck, leaving it to absorb moisture while you take care of your skin or drink your coffee. Then gently detangle damp strands with The Comb, finish with a few drops of The Oil, and let dry (no rush here).
Repeat
Maintain the ritual on in-between days—refreshing with The Dry Shampoo when you need it, and sweeping hair into The Scrunchie No. 001 whenever, wherever.
Stay Connected
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