Shop All

Haircare essentials for daily life.

    •
    • The Towel
      white-towel | image normal alt tag
      white-towel | image normal alt tag
      black-towel | image normal alt tag
      green-towel | image normal alt tag
      • Bestseller

      The Towel

      Microfiber waffle knit towel to protect strands and speed up drying.

    • standard | image normal alt tag
      TheAirDryMousse-Grey02
      travel | image normal alt tag
      • Bestseller

      The Texturizing Air Dry Mousse

      Crunch-free styling foam to enhance waves, add volume, and define curls.

    • Standard | image normal alt tag
      The Leave-In Conditioner
      Travel | image normal alt tag
      • Bestseller

      The Leave-In Conditioner

      Weightless hydrating cream for damp or dry strands.

    • Standard | image normal alt tag
      TheDryShampoo-OnGrey
      Refill | image normal alt tag
      • Bestseller

      The Dry Shampoo

      Non-aerosol dry shampoo powder for scalp and strands.

    • The Overnight Repair Serum
      The Overnight Repair Serum
      • Bestseller

      The Overnight Repair Serum

      Clinically proven to strengthen, soften, and smooth strands. 

    • The Smoothing Air Dry Cream
      The Smoothing Air Dry Cream
      • New!

      The Smoothing Air Dry Cream

      A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

    • The Shampoo and Conditioner Bundle
      HVBundle-OnGrey-Hover-
      • Bestseller

      The Shampoo and Conditioner Bundle

      Personalize Your Wash Day Duo.

      Add to Cart - $84 $75.60
    • Standard | image normal alt tag
      TheHydratingShampoo-OnGrey02
      Travel | image normal alt tag

      The Hydrating Shampoo

      Hydrating cleanser for dry or damaged strands.

    • Standard | image normal alt tag
      TheHydratingConditioner
      Travel | image normal alt tag

      The Hydrating Conditioner

      Moisturizing conditioner for thick, damaged, or dehydrated strands.

    • Standard | image normal alt tag
      TheVolumizingShampoo-
      Travel | image normal alt tag

      The Volumizing Shampoo

      Volumizing cleanser for fine, oily, or flat strands.

    • Standard | image normal alt tag
      TheVolumizingConditioner-
      Travel | image normal alt tag

      The Volumizing Conditioner

      Thickening conditioner for added bounce and strength.

    • The Clips
      tortoise | image normal alt tag
      tortoise | image normal alt tag
      carrara | image normal alt tag
      • Bestseller

      The Clips

      Handcrafted to hold hair in place without breakage.

    • TheRenewalMask-
      TheRenewalMask-OnGrey

      The Renewal Mask

      A luxurious treatment for deep hydration.

    • The Finishing Gel
      The Finishing Gel

      The Finishing Gel

      Versatile gel-cream for buildable hold with a natural finish.

    • TheOil
      TheOil

      The Oil

      Lightweight oil for smooth, hydrated strands.

    • The Cleansing Scrub
      The Cleansing Scrub

      The Cleansing Scrub

      A whipped scalp scrub to exfoliate and cleanse.

    • Standard | image normal alt tag
      TheSignatureScent-OnGrey02
      Travel | image normal alt tag

      The Signature Scent

      A luxurious perfume for your strands.

    • The Calming Scalp Serum
      The Calming Scalp Serum

      The Calming Scalp Serum

      A nutrient-rich, restorative serum to soothe the scalp.

    • TheFinishingSpray-Grey01
      TheFinishingSpray-Grey02

      The Finishing Spray

      Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.

    • TheComb001
      tortoise | image normal alt tag
      tortoise | image normal alt tag
      horn | image normal alt tag
      carrara | image normal alt tag

      The Comb No. 001

      Handmade wide tooth comb for detangling anywhere.

    • TheComb002
      tortoise | image normal alt tag
      tortoise | image normal alt tag
      horn | image normal alt tag
      carrara | image normal alt tag

      The Comb No. 002

      An in-shower, post-shower, all-day detangler.

    • TheBrush001-
      TheBrush001
      • Bestseller

      The Brush No. 001

      Boar and nylon bristle brush for healthy scalp and strands.

    • TheBrush002-
      TheBrush002

      The Brush No. 002

      A wooden pin detangling brush for all hair types.

    • TheBrush003
      TheBrush003

      The Brush No. 003

      A boar bristle brush for fine strands or as a styling tool.

    • TheMiniBrush-OnGrey01
      TheMiniBrush-OnGrey02

      The Mini Brush No. 001

      Our dual bristle boar and nylon brush in a purse-friendly size.

    • TheBrushCleaner
      TheBrushCleaner

      The Brush Cleaner

      A nylon-bristled tool to keep your brush as good as new.

    • THESCRUNCHIE001
      sage | image normal alt tag
      sage | image normal alt tag
      black | image normal alt tag
      • Bestseller

      The Scrunchie No. 001

      3-pack of small, 100% silk scrunchies for everyday style and protection.

    • THESCRUNCHIE002
      sage | image normal alt tag
      sage | image normal alt tag

      The Scrunchie No. 002

      Oversized, 100% silk scrunchie for everyday style and protection.

    • The Scrunchie No. 003
      The Scrunchie No. 003

      The Scrunchie No. 003

      Medium sized, 100% silk scrunchie for everyday style and protection.

    • The Best Sell Trio - The Leave In Conditioner, Dy Shampoo, Texturizing Air Dry Mousse
      TheAirDryMousse-OnModel
      • Save With Bundles

      The Best Seller Trio

      Our community's three favorite formulas.

    • Dianna's Signature Air Dry Collection - the towel, leave in conditioner, the texturizing air dry mousse, the clips
      TheTowelWhite-OnModel
      • Save With Bundles

      Dianna's Signature Air Dry Collection

      Our founder's ritual for an effortless Air Dry.

      Choose Option
    • The Prime and Define Duo
      The Prime and Define Duo
      • Save With Bundles

      The Prime and Define Duo

      The essential prep step for a smoother, more defined air-dry.

    • The Curl Collection
      The Curl Collection
      white-towel | image normal alt tag
      black-towel | image normal alt tag
      • Save With Bundles

      The Curl Collection

      A complete ritual to hydrate, define, and lock in curls.

    • The Air Dry Cream Set
      The Air Dry Cream Set
      • Save With Bundles

      The Air Dry Cream Set

      The foundation for a hydrated, polished air-dry that keeps its shape.

    • The Air Dry Mousse Set
      The Air Dry Mousse Set
      • Save With Bundles

      The Air Dry Mousse Set

      An air-dry ritual designed to deliver weightless volume and texture.

    • The Dry Hair Duo
      The Dry Hair Duo
      • Save With Bundles

      The Dry Hair Duo

      Our a.m. / p.m. hydration ritual.

    • The Travel Bundle
      The Travel Bundle
      • Save With Bundles

      The Travel Bundle

      Our TSA-friendly bestsellers, bundled.

    • The Best Seller Duo - leave in conditioner and the dry shampoo
      TheLeave-InConditioner-OnModel
      • Save With Bundles

      The Best Seller Duo

      Our most loved formulas, bundled for you.

    • Dianna's Nighttime Ritual
      Dianna's Nighttime Ritual
      • Save With Bundles

      Dianna's Nighttime Ritual

      Our founder's nighttime ritual.

    • The Wash Care Trio
      The Wash Care Trio
      white-towel | image normal alt tag
      black-towel | image normal alt tag
      green-towel | image normal alt tag
      • Save With Bundles

      The Wash Care Trio

      Cleanse, condition, dry without frizz.

    • The Slick Back Trio
      The Slick Back Trio
      sage | image normal alt tag
      black | image normal alt tag
      • Save With Bundles

      The Slick Back Trio

      Craft the perfect slick back with ease.

    • The Air Dry Trio
      The Air Dry Trio
      white-towel | image normal alt tag
      black-towel | image normal alt tag
      green-towel | image normal alt tag
      • Save With Bundles

      The Air Dry Trio

      For smooth, textured, air-dried hair.

    • The Introduction Duo - the towel and the texturizing air dry mousse
      TheTowelWhite-OnModel
      black-towel | image normal alt tag
      white-towel | image normal alt tag
      green-towel | image normal alt tag
      • Save With Bundles

      The Introduction Duo

      More volume, less frizz, no heat.

    • The Silky Smooth Duo
      The Silky Smooth Duo
      sage | image normal alt tag
      black | image normal alt tag
      • Save With Bundles

      The Silky Smooth Duo

      A protective duo for silkier, softer hair.

    • The Silk Pillowcase
      The Silk Pillowcase

      The Silk Pillowcase

      100% Mulberry Silk. Adds shine while you sleep.

    • The Case
      The Case
      • Online Exclusive

      The Case

      So you can bring your ritual everywhere.

    • The Hydration To-Go Set
      The Hydration To-Go Set
      • Holiday Exclusive

      The Hydration To-Go Set

      Travel-size trio for silky, frizz-free strands.

    • The Volume To-Go Set
      The Volume To-Go Set
      • Holiday Exclusive

      The Volume To-Go Set

      Travel-size trio for added body and bounce.

    • The Hair Refresh Ritual Set
      The Hair Refresh Ritual Set
      • Holiday Exclusive

      The Hair Refresh Ritual Set

      Our bestselling, weightless refresh for wet or dry hair.

    • The Mini Air Dry Set
      The Mini Air Dry Set

      The Mini Air Dry Set

      Our three bestsellers for hydrated and bouncy hair anywhere.

    • The Gift Card

      The Gift Card

      Give the gift of choice.

      Choose Option
    • The Crewneck
      The Crewneck

      The Crewneck

      Our signature cotton crewneck.

      Choose Option
    • TheMiniTote
      TheMiniTote-Grey02
      • Online Exclusive

      The Mini Tote

      Our signature canvas mini tote.

    • The Crown Affair x Hill House Hotel Robe
      The Crown Affair x Hill House Hotel Robe
      • Online Exclusive

      The Crown Affair x Hill House Hotel Robe

      Wearable me time.

      Choose Option
    • The Big Clip by Crown Affair x Jennifer Fisher
      The Big Clip by Crown Affair x Jennifer Fisher
      • New!

      The Big Clip by Crown Affair x Jennifer Fisher

      The signature clip you love, redesigned in a bigger silhouette.

    • The Jennifer Fisher Slick Back Trio
      The Jennifer Fisher Slick Back Trio
      • Save With Bundles

      The Jennifer Fisher Slick Back Trio

      Three essentials for an effortlessly slicked-back look.

    • The Crown Affair x Anastasio Home Cup & Coaster Set
      The Crown Affair x Anastasio Home Cup & Coaster Set

      The Crown Affair x Anastasio Home Cup & Coaster Set

      A hand-carved marble heirloom for storing and styling your essentials.

    • The Air Dry Ritual Set
      The Air Dry Ritual Set
      • Holiday Exclusive

      The Air Dry Ritual Set

      Hydration, volume, and a touch of holiday. Limited edition.

    • The Furoshiki Wrap
      The Furoshiki Wrap
      • Holiday Exclusive

      The Furoshiki Wrap

      A scarf for gifting and wearing.

    • TheSet-OnGrey
      TheBrush001-Grey01

      The Set

      The basics, bundled.