Skip to product information
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel

The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 522 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $13.75 with

Complete Your Routine

standard | image normal alt tag

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

TheRenewalMask-

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 522 reviews
4.9
average rating 4.9 out of 5
Based on 522 reviews
  • 5 Stars
    502 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
522 Reviews
Reviewed by Abby S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

No frizz!!

I have frizzy thin wavy hair and no towel has ever made my hair this smooth looking with such nice defined waves. Highly recommend for this hair type.

Loading...
Was this helpful?
Reviewed by Ina
I don't recommend this product
Rated 1 out of 5
Review posted

1 Star

I don’t like this towel at all. It pulls my hair. I have long curly hair. It does not work for me.

Loading...
Was this helpful?
Reviewed by Melanie S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

My Everyday Hair Towel, Light, Effective, and Worth It

My go-to-towel for the past year. It dries my hair so much better than a regular towel and feels super light and easy to secure. The loop in the back does wear with time, but overall it's the best hair towel I've found.

Loading...
Was this helpful?